At a Glance
- Tasks: Create and execute innovative marketing plans to drive attendance at events.
- Company: Leading media events business with a fast-growing team.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Dynamic environment with opportunities for career advancement.
- Why this job: Make a real impact in the events industry while collaborating with top professionals.
- Qualifications: Proven experience in marketing strategy and strong relationship-building skills.
The predicted salary is between 45000 - 55000 € per year.
Reports to: Marketing Director
£45,000 - £55,000 Base + Bonus
Hybrid - London
The Company
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team.
As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities:
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
- Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
- Utilising a full range of online marketing tactics, including social media, SEO and PPC.
- Nurturing customers up the sales funnel.
Senior Marketing Manager in London employer: LIPTON MEDIA
As a leading media events business based in London, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to innovate and excel. With competitive salaries, performance bonuses, and a hybrid working model, we offer our Senior Marketing Manager the opportunity to drive impactful marketing strategies while enjoying a supportive environment that prioritises professional growth and development. Join us to be part of a fast-growing team where your contributions will directly influence our success and the industry at large.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that Senior Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, and we love seeing creativity in action!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to walk in with insights and ideas that demonstrate your understanding of the market. It shows you’re serious about the Senior Marketing Manager position!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are ready to make an impact in the marketing world.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in creating and executing marketing plans, especially those that focus on demand generation and lead driving. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in attendee marketing and how you’ve built relationships with clients. Let us know what makes you tick!
Showcase Your Online Marketing Skills:Since the role involves a range of online marketing tactics, be sure to showcase your expertise in areas like social media, SEO, and PPC. We’re keen to see how you’ve used these tools to drive results in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially those related to demand generation and attendee marketing. Be ready to discuss how you've successfully executed similar campaigns in the past and how you can apply that experience to this role.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, prepare examples of how you've effectively collaborated with teams in previous positions. Highlight any successful partnerships you've forged and how they contributed to achieving marketing goals.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools that measure the success of marketing campaigns. Be prepared to discuss how you've used data to inform your marketing decisions and drive attendance in past events.
✨Prepare Questions for Them
Interviews are a two-way street! Think of insightful questions to ask about their current marketing strategies and future goals. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
