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- Tasks: Create and deliver exciting marketing campaigns for top-notch events in a vibrant environment.
- Company: Leading media events business with a dynamic and progressive culture.
- Benefits: Competitive salary, excellent benefits, hybrid work model, and growth opportunities.
- Why this job: Join a fast-growing team and make an impact in the public policy sector.
- Qualifications: Degree or equivalent, 12 months B2B marketing experience, and strong IT skills.
- Other info: Full training provided with diverse tasks and excellent career development.
Leading media events business seeks a highly ambitious and talented Senior Marketing Executive to join their fast growing team. Our client delivers world-leading series of events focused on public policy and government.
Your Role:
This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals. Working in a lively, hybrid environment, the successful candidate will be creative, enjoy a diverse role with many tasks to juggle and will have the opportunity to work with other teams such as production, sponsorship, operations and sales. Full training will be provided with much opportunity for growth and development in this dynamic company.
Core responsibilities:
- To construct and deliver comprehensive marketing campaigns for approx. 4 conferences/training courses per month, to attract paying delegates.
- Creating event marketing project plans.
- Constructing and coordinating email campaigns.
- Building and populating event websites.
- Constructing direct mailing campaigns.
- Data segmentation, targeting and list pulling.
- Speaker liaison and negotiating contra deals, negotiating partnerships with associations and trade bodies.
- Arranging advertising: websites, inserts, publications, and adverts in trade journals.
- Advertising events through social media, newsletters, links and website promotion.
- Deliver marketing campaigns within set budgets.
- To adhere to deadlines, including strategically planning timings and marketing campaigns.
Profile:
- A university degree or equivalent.
- 12 months work experience ideally in a B2B marketing events-based role.
- An interest in the public sector and public policy.
- Evidence of working with data and systems.
- Excellent IT skills, including a high level of competence with Microsoft Office products, and databases.
- Copy writing skills.
- Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing.
- An understanding of social media platforms from a B2B perspective.
- The ability to project manage and juggle a diverse workload.
- Ability to follow processes.
- Experience of working to deadlines.
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Senior Marketing Executive in London employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your B2B marketing skills and any relevant experience. We want to see how you can bring value to their team, so share specific examples of your past successes!
✨Be Ready for the Interview
Prepare for common interview questions and think about how your experience aligns with the role. We recommend practising with a friend or in front of a mirror. Confidence is key, and we want you to shine when it’s your turn to impress!
✨Apply Through Our Website
Don’t forget to apply through our website for the best chance at landing that Senior Marketing Executive role! We’ve got loads of resources to help you along the way, so take advantage of everything we offer to boost your application.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your B2B marketing experience and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for public policy and events marketing. Let us know why you're excited about this opportunity and how you can contribute to our dynamic environment.
Showcase Your Skills: Don’t forget to highlight your technical skills, especially with tools like Adobe Pro or Canva. If you've got experience with email campaigns or social media marketing, make sure we see that too. We love candidates who can hit the ground running!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your details and get you in the running for this exciting role. Don’t miss out!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Basics
Brush up on your B2B marketing fundamentals, especially in the context of events. Be ready to discuss how you would construct and deliver comprehensive marketing campaigns, as this will likely come up during the interview.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, particularly those that involved email, social media, or digital marketing. Highlight your creative approach and how it contributed to the success of the events.
✨Demonstrate Data Savvy
Since data segmentation and targeting are key parts of the role, be prepared to discuss your experience with data management. Bring examples of how you've used data to inform your marketing strategies and improve campaign outcomes.
✨Familiarise Yourself with the Company
Research the media events business and their focus on public policy and government. Understanding their mission and recent events will help you tailor your answers and show genuine interest in the role.
