At a Glance
- Tasks: Create and execute innovative marketing plans for exciting B2B events.
- Company: Fast-growing media events business with a dynamic team.
- Benefits: Competitive salary, bonus opportunities, and hybrid work model.
- Other info: Great career growth opportunities and a collaborative work environment.
- Why this job: Join a creative team and make an impact in the events industry.
- Qualifications: 2+ years in event marketing and strong digital marketing skills.
The predicted salary is between 40000 - 45000 £ per year.
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team working across a portfolio of high growth B2B events.
As Marketing Manager, you will have complete bottom line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities:
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
- Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
- Utilising a full range of online marketing tactics, including social media, SEO and PPC.
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.
Requirements:
- 2+ years event marketing experience preferred, ideally gained within exhibitions.
- Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI.
- Experience with digital marketing (SEO & SEM, social media etc.).
- Excellent written & oral communication skills.
- Creative problem solver, detail focused and analytically inclined.
We are leaders across media sales and creative opportunities, covering media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Sales/marketing manager - Leidinggevende in London employer: LIPTON MEDIA
Join a leading media events business in London as an Events Marketing Manager, where you'll thrive in a dynamic and innovative work culture that values creativity and collaboration. With a competitive salary and bonus structure, this role offers significant opportunities for professional growth and the chance to make a tangible impact on high-profile B2B events. Enjoy the benefits of a hybrid working model, fostering a healthy work-life balance while being part of a fast-growing team dedicated to excellence in event marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LIPTON MEDIA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LIPTON MEDIA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LIPTON MEDIA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LIPTON MEDIA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales/marketing manager - Leidinggevende in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LIPTON MEDIA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LIPTON MEDIA:Show us that you’ve done your homework! In your application, briefly mention what you admire about LIPTON MEDIA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LIPTON MEDIA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LIPTON MEDIA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LIPTON MEDIA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
