At a Glance
- Tasks: Create engaging marketing campaigns and analyse their impact on member retention.
- Company: Leading membership association driving innovation and meaningful change.
- Benefits: Competitive salary, excellent benefits, and hybrid working options.
- Other info: Dynamic environment with opportunities for career growth in the media industry.
- Why this job: Join a fast-growing team and make a real difference in member engagement.
- Qualifications: Strong communication skills and a passion for digital marketing.
The predicted salary is between 31500 - 38500 £ per year.
Leading membership association seeks a highly ambitious and talented marketing executive to join their fast growing team. Our client delivers a world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation.
Your Role
Reporting to the Membership Marketing Manager, you will be implementing member marketing campaigns to improve engagement and retention, and launch targeted campaigns to grow their vibrant community. The ideal candidate for this role will demonstrate good initiative, be a strong communicator and have the ability to work well in a fast-paced environment.
Core responsibilities:
- Create compelling copy and content
- Design, deliver and analyse email marketing campaigns
- Deliver member engagement activities and events with support from the Membership Marketing Manager.
- Work with the Membership team to support and improve onboarding, renewals and retention activities.
- Produce data-driven reports on our marketing retention activities and work with the Membership Marketing Manager to identify new ways or initiatives to engage members, improve retention rates and ROI.
- Brief and manage the PPC campaigns with the appointed digital agency.
- Produce social assets in accordance with brand guidelines, and update design work using Canva.
- Plan and schedule membership related social media posts
Your Profile:
- Solid understanding of the core member marketing disciplines and their implementation
- Sound knowledge of digital marketing technologies including HTML, CMS, analytics, tracking, PPC and social media
- Commercial acumen
- Fluent in spoken and written English
- Passion for digital marketing
Marketing Executive - Digital Executive in London employer: LIPTON MEDIA
Join a leading media events business in London as an Events Marketing Manager, where you'll thrive in a dynamic and innovative work culture that values creativity and collaboration. With a competitive salary and bonus structure, this role offers significant opportunities for professional growth and the chance to make a tangible impact on high-profile B2B events. Enjoy the benefits of a hybrid working model, fostering a healthy work-life balance while being part of a fast-growing team dedicated to excellence in event marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Digital Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LIPTON MEDIA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LIPTON MEDIA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LIPTON MEDIA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LIPTON MEDIA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Digital Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LIPTON MEDIA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LIPTON MEDIA:Show us that you’ve done your homework! In your application, briefly mention what you admire about LIPTON MEDIA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LIPTON MEDIA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LIPTON MEDIA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LIPTON MEDIA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
