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- Tasks: Create and deliver exciting marketing campaigns for events, using diverse methods like social media and email.
- Company: Join a leading media events business with a vibrant and ambitious team.
- Benefits: Enjoy a competitive salary, excellent benefits, and hybrid working options.
- Why this job: Develop your marketing skills while making an impact in the public policy sector.
- Qualifications: Degree or equivalent experience in B2B marketing or events; strong IT and copywriting skills.
- Other info: Dynamic environment with plenty of growth opportunities and full training provided.
Leading media events business seeks a highly ambitious and talented marketing executive to join their fast growing team. Our client delivers world-leading series of events focused on public policy and government.
Your Role:
This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals. Working in a lively, hybrid environment, the successful candidate will be creative, enjoy a diverse role with many tasks to juggle and will have the opportunity to work with other teams such as production, sponsorship, operations and sales. Full training will be provided with much opportunity for growth and development in this dynamic company.
Core responsibilities:
- To construct and deliver comprehensive marketing campaigns for approx. 4 conferences/training courses per month, to attract paying delegates.
- Creating event marketing project plans.
- Constructing and coordinating email campaigns.
- Building and populating event websites.
- Constructing direct mailing campaigns.
- Data segmentation, targeting and list pulling.
- Speaker liaison and negotiating contra deals, negotiating partnerships with associations and trade bodies.
- Arranging advertising: websites, inserts, publications, and adverts in trade journals.
- Advertising events through social media, newsletters, links and website promotion.
- Deliver marketing campaigns within set budgets.
- To adhere to deadlines, including strategically planning timings and marketing campaigns.
Profile:
- A university degree or equivalent. 6-12 months work experience in a B2B marketing or events-based role.
- An interest in the public sector and public policy.
- Evidence of working with data and systems.
- Excellent IT skills, including a high level of competence with Microsoft Office products, and databases. Copy writing skills.
- Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing.
- An understanding of social media platforms from a B2B perspective.
- The ability to project manage and juggle a diverse workload.
- Ability to follow processes.
- Experience of working to deadlines.
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Marketing Executive in London employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing and events space. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, social media strategies, and any creative projects you've worked on. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, even if they’re not advertising roles. A well-crafted email expressing your interest can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your B2B marketing experience and passion for public policy, and let’s get you that dream job!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your B2B marketing experience and any relevant skills, like copywriting or project management. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for public policy and events. Tell us why you're excited about this role and how your background makes you a perfect fit for our dynamic environment.
Show Off Your Creativity: Since this role involves a lot of marketing campaigns, don’t hesitate to share examples of your past work. Whether it's a successful email campaign or a social media strategy, we love seeing your creative flair in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Basics
Brush up on your B2B marketing fundamentals, especially around email campaigns and social media strategies. Be ready to discuss how you would approach constructing a marketing campaign for an event, as this will show your understanding of the role.
✨Showcase Your Creativity
Prepare examples of past marketing projects where you demonstrated creativity. Whether it’s a unique email campaign or an innovative social media strategy, having tangible examples will help you stand out and show that you can think outside the box.
✨Familiarise Yourself with Public Policy
Since the company focuses on public policy events, do some research on current trends and issues in this area. Being able to discuss relevant topics will not only impress your interviewers but also demonstrate your genuine interest in the sector.
✨Demonstrate Your Project Management Skills
Be prepared to talk about how you manage multiple tasks and deadlines. Use specific examples from your previous experience to illustrate your ability to juggle diverse workloads effectively, which is crucial for this role.
