At a Glance
- Tasks: Create and execute innovative marketing plans for exciting B2B events.
- Company: Leading media events business with a fast-growing team.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Opportunity to manage junior team members and grow your career.
- Why this job: Make an impact in the events industry while driving attendance and engagement.
- Qualifications: 2+ years in event marketing, strong digital marketing skills, and a creative mindset.
The predicted salary is between 40000 - 45000 £ per year.
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast growing event team working across a portfolio of high growth B2B events. As Marketing Manager, you will have complete bottom line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegate Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.
Key Responsibilities
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
- Establish close working relationships with the exhibitor clients to create extended campaigns and outreach.
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
- Utilising a full range of online marketing tactics, including social media, SEO and PPC.
- Nurturing customers up to the vocacyladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
- Preparing all promotional copy and collateral for internal and client use.
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.
Profile of Experience
- 2+ years event marketing experience preferred, ideally gained within exhibitions.
- Commercial mindset – experience in driving leads and footfall with a focus on conversion and ROI.
- Experience with digital marketing (SEO & SEM, social media etc.).
- Excellent written and oral communication skills; a creative problem‑solver, detail‑focused and analytically inclined.
- Ability to work independently under tight deadlines.
- Self‑driven, results‑oriented, with a positive outlook.
Events Marketing Manager in London employer: LIPTON MEDIA
Join a leading media events business in London as an Events Marketing Manager, where you'll thrive in a dynamic and innovative work culture that values creativity and collaboration. With a competitive salary and bonus structure, this role offers significant opportunities for professional growth and the chance to make a tangible impact on high-profile B2B events. Enjoy the benefits of a hybrid working model, fostering a healthy work-life balance while being part of a fast-growing team dedicated to excellence in event marketing.
