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- Tasks: Create and manage engaging B2B content campaigns across various channels.
- Company: Leading media publishing and events business with a focus on investor relations.
- Benefits: Competitive salary, bonus, excellent benefits, and hybrid working.
- Why this job: Join a dynamic team and shape impactful marketing narratives.
- Qualifications: Two years of B2B content marketing experience and strong copywriting skills.
- Other info: Fast-paced environment with opportunities for career growth in the media industry.
The predicted salary is between 30000 - 40000 £ per year.
Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team. This is a fast-paced, hands-on role at the centre of their marketing activity. You’ll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions. You’ll shape campaign narratives, write clear and compelling copy, run social activity and keep campaigns moving beyond launch.
What you'll be doing:
- You will be responsible for the delivery of multi-channel campaigns across both brands.
- Planning and sequencing content-led marketing campaigns across email, social and web.
- Writing clear, compelling copy across email, social, web, and campaign materials.
- Owning the LinkedIn company pages – shaping posts, threads and commentary to support campaigns.
- Developing campaign narratives and adapting content for different audiences and channels.
- Reviewing performance and engagement to refine content and messaging over time.
- Engaging with audiences online to build relevance, credibility and visibility.
- Supporting timelines and content plans to keep campaigns moving smoothly.
- Researching topics and trends to inform content angles and ideas.
What we're looking for:
- At least two years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time.
- Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences.
- Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent.
- Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision.
- Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach.
Content Marketer in London employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s blog posts, social media campaigns, or email newsletters, having tangible examples of your content marketing prowess can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning and adapting! The content marketing landscape is always changing, so stay updated on trends and tools. Consider taking online courses or attending workshops to sharpen your skills and show potential employers you’re committed to growth.
We think you need these skills to ace Content Marketer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Marketer role. Highlight your experience with B2B campaigns and showcase your copywriting skills. We want to see how you can bring your unique flair to our team!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate your impact. We love numbers that tell a story about your success in driving engagement and results!
Be Authentic in Your Writing: Your writing should reflect your personality while still being professional. We’re looking for clear and compelling copy, so let your voice shine through! This is your chance to show us how you can engage audiences effectively.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Campaigns
Before the interview, brush up on your past B2B content-led campaigns. Be ready to discuss specific examples where you planned, launched, and sustained campaigns. This will show your understanding of the role and demonstrate your hands-on experience.
✨Show Off Your Copywriting Skills
Prepare a portfolio of your best copywriting samples that showcase your ability to write clear and compelling content across various channels. Tailor these samples to reflect the type of work the company does, especially for senior professional audiences.
✨Engage with Their Content
Take some time to engage with the company's social media and online presence. Comment on their posts or share insights related to their campaigns. This not only shows your interest but also gives you talking points during the interview.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to content marketing. Be prepared to discuss how you've used data to refine your campaigns in the past. This will highlight your analytical skills and your ability to adapt messaging based on performance.
