At a Glance
- Tasks: Lead the launch of an exciting travel event and drive sponsorship sales.
- Company: Join a purpose-driven media business with a reputation for excellence.
- Benefits: Hybrid work model, creative environment, and opportunities for personal growth.
- Other info: Be part of a small, dynamic team producing award-winning content.
- Why this job: Make a real impact in the travel industry while advancing your career.
- Qualifications: Extensive event sales experience and a passion for client relationships.
The predicted salary is between 60000 - 80000 £ per year.
Hybrid, London
Leading media events and publishing business specialising seeks highly accomplished senior sales leader to join their high growth business leading the launch of a super exciting travel event. You’ll join a purpose-driven company that values editorial excellence, employee wellbeing, and meaningful impact. They are a small but mighty team producing award-winning content that drives real change across the travel industry.
The Role
The Head of Sales is a brand-new role. We are looking for someone with extensive event sales & sponsorship experience looking for a giant step in their career to lead the launch of a new travel event taking place in 2027. You will be part of a fast moving, purpose driven independent media business with a multi award‑winning reputation in the travel industry, and throughout B2B media. You will have direct experience working on large scale events and be expected to work between home and the office in their creative work environment in London, reporting directly to the Managing Director and liaising daily with the most exciting travel brands across the globe.
Responsibilities
- Selling all event sponsorship and meetings packages to mainstream travel suppliers (Marketing/Sales Directors) looking to connect with the homeworker and travel agency managers in the UK
- Collaborate with Head of Events and marketing team to develop promotional materials and campaigns
- Creating and pitching event proposals face‑to‑face (and virtually), delivering exceptional presentations and customer service; demonstrating a detailed understanding of the travel sector and utilizing this expertise to develop and strengthen client relationships
- Building and developing strong relationships with existing and new clients in meetings and at key events across the UK & internationally when required
- Attend weekly face‑to‑face sales and/or strategy meetings in the office
Candidate Profile
- Essential – minimum three to five years selling a large‑scale event
- Essential – minimum three to five years selling 100% sponsorship and exhibition space or stands (preferably meeting events)
- Ideally – minimum two to three years of experience working with SalesForce
- Ideally – minimum three years achieving personal sales targets of £600‑£1m+ per annum through 100% event sales
- Essential – client‑results focused, able to influence clients to buy outcome‑focused solutions/campaigns to grow market share and increase company and individual client retention targets
- Excellent understanding of value‑led, consultative sales practices and processes to drive new business and client retention goals
- Excellent presentation skills and ability to present to groups of customers face‑to‑face and create high‑impact, star‑quality partnership proposals
- Self‑starter with a positive, entrepreneurial attitude
Head of Sales – Travel Events employer: LIPTON MEDIA
Join a dynamic and purpose-driven media events company in London, where your expertise in event sales will play a pivotal role in launching an exciting new travel event. With a strong focus on employee wellbeing and editorial excellence, this small but mighty team offers a collaborative work culture, exceptional growth opportunities, and the chance to make a meaningful impact in the travel industry. Experience a creative work environment that values innovation and fosters strong relationships with leading travel brands globally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales – Travel Events
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like LIPTON MEDIA who are looking for fresh talent for roles like Head of Sales – Travel Events.
✨Showcase Your Travel Know-How
Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like LIPTON MEDIA and give you a leg up for your Head of Sales – Travel Events application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any Head of Sales – Travel Events openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace Head of Sales – Travel Events
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Head of Sales – Travel Events role at LIPTON MEDIA.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Head of Sales – Travel Events position at LIPTON MEDIA.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of LIPTON MEDIA.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to LIPTON MEDIA's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time Head of Sales – Travel Events.
How to prepare for a job interview at LIPTON MEDIA
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at LIPTON MEDIA.
