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- Tasks: Lead innovative marketing campaigns for exciting B2B events and drive brand awareness.
- Company: Join a leading Membership Association with a dynamic and collaborative culture.
- Benefits: Competitive salary, bonus potential, hybrid work model, and career development opportunities.
- Why this job: Make a real impact in event marketing while working with a talented team.
- Qualifications: Proven experience in event marketing and team leadership required.
- Other info: Exciting opportunity for growth in a fast-paced environment.
Head of Event Marketing
Learn more about the general tasks related to this opportunity below, as well as required skills.
£60,000 – £68,000 + Bonus
Hybrid (2 Days in the office)
London
Leading Membership Association seeks a talented Head of Event Marketing to develop and execute strategic, data-driven marketing campaigns for a portfolio of live B2B events.
Reporting to the Marketing Director, the Head of Event Marketing is a senior role focusing on brand awareness, lead generation, delegate revenue generation, and customer engagement. This role will have two direct reports therefore some management experience would be highly preferable.
Key responsibilities include detailed plans for driving growth in both delegate and sponsorship revenues, developing and implementing cross-channel campaign planning and delivery, managing digital platforms such as websites and social media, creating compelling content, analysing performance data to drive ROI, and fostering relationships with partners and internal teams.
Core responsibilities:
* Plan and deliver innovative, cross-channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
* Oversee the end-to-end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
* Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
* Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
* Monitor and evaluate digital campaign performance, generating data-driven reports with actionable insights to optimise results and improve ROI.
* Build and maintain strong relationships with internal stakeholders, as well as external media, associations, and agencies to secure promotions and drive collaborative efforts.
* Oversee the promotional budget to ensure effective allocation of resources and maximize return on investment.
* Ensure consistent messaging and brand presentation across all marketing materials and communications.
* Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.
Profile of Candidate Required:
* Strong experience – Event Marketing (Primarily conferences)
* Experience leading marketing strategies and managing teams.
* Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
* Proficiency in marketing technology, email automation, and marketing operations.
* Familiarity with CRM platforms (i.e. HubSpot) CMS, other event tech including apps, and relevant AI tools.
* Demonstrable experience of growing delegate revenue at a campaign and brand or business level.
* Experience of working closely with sponsorship team to drive spex marketing and increase sponsorship revenue.
* Proven ability to work effectively with cross-functional teams, including sales and content departments.
* Capacity to translate business objectives into effective marketing strategies and operational processes.
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence
Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge
Head of Event Marketing employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Event Marketing
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the event marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing campaigns, including data-driven results. This will help you stand out and demonstrate your ability to drive growth and engagement.
✨Tip Number 3
Don’t just apply—follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm for the role. A little persistence can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s past events and marketing strategies. Bring fresh ideas to the table that align with their goals, showing you’re ready to hit the ground running as their Head of Event Marketing.
We think you need these skills to ace Head of Event Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Event Marketing role. Highlight your experience in event marketing, especially with B2B events, and showcase any management experience you have. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about event marketing and how you can drive growth in delegate and sponsorship revenues. Be sure to mention specific campaigns you've worked on that demonstrate your expertise.
Show Off Your Analytical Skills: Since this role involves analysing performance data, make sure to include examples of how you've used data to optimise marketing campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Events Inside Out
Before the interview, dive deep into the events the company has hosted. Familiarise yourself with their themes, target audiences, and marketing strategies. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their past and future events.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Bring along any reports or case studies that highlight your ability to optimise campaigns based on performance metrics.
✨Demonstrate Leadership Experience
As this position involves managing a team, be ready to share your leadership style and experiences. Think of examples where you've successfully led a project or mentored team members, and how that contributed to achieving marketing goals.
✨Prepare Questions About Collaboration
The job emphasises working with cross-functional teams. Prepare insightful questions about how the marketing department collaborates with sales and content teams. This shows you're thinking about how to integrate effectively into their existing structure.
