At a Glance
- Tasks: Create and execute innovative marketing plans to drive event attendance and engagement.
- Company: Join a leading media events business with a fast-growing team.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Dynamic environment with opportunities for career growth in the media industry.
- Why this job: Make a real impact in the events industry while developing your marketing skills.
- Qualifications: Degree-level education and 5+ years of event marketing experience preferred.
The predicted salary is between 55000 - 70000 £ per year.
Reports to: Marketing Director
£55,000 - £70,000 Base + Bonus
Hybrid - London
The Company
Leading media events business seeks a highly accomplished Senior Events Marketing Manager to join their fast-growing events team. As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities:
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show
- Establish close working relationships with their exhibitor clients to create extended campaigns and outreach
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance
- Utilising a full range of online marketing tactics, including social media, SEO and PPC
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape
- Preparing all promotional copy and collateral for internal and client use
- Establishing effective working relationships with speakers to gain their buy-in to promote the expo through podcasts, webinars and webcasts
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget
Profile of Experience:
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
- 5+ years event marketing experience preferred, ideally gained within exhibitions
- Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI
- Experience with digital marketing (SEO & SEM, social media etc.)
- Excellent written & oral communication skills
- Is a creative problem-solver, detail focused and analytically inclined
- Ability to work independently under tight deadlines
- Self-driven, results-oriented, with a positive outlook
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Senior Marketing Manager in Clerkenwell employer: LIPTON MEDIA
At Lipton Media, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. As a Senior Marketing Manager, you will benefit from a hybrid working model, competitive salary, and performance-based bonuses, while also having ample opportunities for professional growth and collaboration with industry leaders. Join us to be part of a dynamic team that values creativity, innovation, and the drive to achieve meaningful results in the media events sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Clerkenwell
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, webinars, or even on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in driving leads and attendance.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to get noticed by the right people.
We think you need these skills to ace Senior Marketing Manager in Clerkenwell
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your event marketing experience and any specific achievements that align with the job description. We want to see how you can drive leads and generate demand!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your creativity and problem-solving skills, and don’t forget to mention your experience with digital marketing tactics. We love a good story!
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Whether it's increased attendance at events or successful marketing campaigns, we want to see how you've made an impact in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially those related to event marketing. Be ready to discuss how you've successfully executed campaigns in the past and how you can apply that experience to drive attendance and engagement for the company’s events.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, prepare examples of how you've built strong relationships in previous roles. Highlight your ability to collaborate with sales teams and exhibitors to create successful marketing partnerships.
✨Demonstrate Your Analytical Mindset
Be prepared to talk about how you measure the success of your marketing campaigns. Discuss specific metrics you've used to track ROI and lead generation, and how you've adjusted strategies based on data insights.
✨Prepare Engaging Copy Samples
As you'll be responsible for promotional copy, bring along samples of your best work. This could include email campaigns, social media posts, or any other marketing collateral that showcases your writing skills and creativity.
