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- Tasks: Create and deliver exciting marketing campaigns for events, using diverse methods like social media and email.
- Company: Join a leading media events business with a vibrant and hybrid work culture.
- Benefits: Enjoy a competitive salary, excellent benefits, and opportunities for growth and development.
- Why this job: Make an impact in the public sector while honing your B2B marketing skills.
- Qualifications: University degree or equivalent, plus 6-12 months experience in B2B marketing or events.
- Other info: Dynamic environment with a focus on creativity and collaboration across teams.
The predicted salary is between 23000 - 27000 £ per year.
Leading media events business seeks a highly ambitious and talented marketing executive to join their fast growing team. Our client delivers world-leading series of events focused on public policy and government.
Your Role: This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals. Working in a lively, hybrid environment, the successful candidate will be creative, enjoy a diverse role with many tasks to juggle and will have the opportunity to work with other teams such as production, sponsorship, operations and sales. Full training will be provided with much opportunity for growth and development in this dynamic company.
Core responsibilities:
- To construct and deliver comprehensive marketing campaigns for approx. 4 conferences/training courses per month, to attract paying delegates.
- Creating event marketing project plans.
- Constructing and coordinating email campaigns.
- Building and populating event websites.
- Constructing direct mailing campaigns.
- Data segmentation, targeting and list pulling.
- Speaker liaison and negotiating contra deals, negotiating partnerships with associations and trade bodies.
- Arranging advertising: websites, inserts, publications, and adverts in trade journals.
- Advertising events through social media, newsletters, links and website promotion.
- Deliver marketing campaigns within set budgets.
- To adhere to deadlines, including strategically planning timings and marketing campaigns.
Profile:
- A university degree or equivalent. 6-12 months work experience in a B2B marketing or events-based role.
- An interest in the public sector and public policy.
- Evidence of working with data and systems.
- Excellent IT skills, including a high level of competence with Microsoft Office products, and databases. Copy writing skills.
- Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing.
- An understanding of social media platforms from a B2B perspective.
- The ability to project manage and juggle a diverse workload.
- Ability to follow processes.
- Experience of working to deadlines.
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Locations
Marketing Executive in Clerkenwell, London employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Clerkenwell, London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the marketing and events space. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, social media strategies, and any creative projects you've worked on. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, even if they’re not advertising roles. A well-crafted email expressing your interest can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Let’s get you that Marketing Executive role!
We think you need these skills to ace Marketing Executive in Clerkenwell, London
Some tips for your application 🫡
Show Your Passion for Marketing: When writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about B2B marketing and events. Share any relevant experiences or projects that highlight your passion and creativity.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your skills in email campaigns, social media, and project management. We love seeing how your experience aligns with our needs, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Basics
Brush up on your B2B marketing fundamentals, especially around email campaigns and social media strategies. Be ready to discuss how you would approach constructing a marketing campaign for an event, as this will show your understanding of the role.
✨Showcase Your Creativity
Prepare examples of past projects where you’ve used creative solutions in marketing. Whether it’s a unique email design or an innovative social media strategy, demonstrating your creativity will resonate well with the interviewers.
✨Familiarise Yourself with Public Policy
Since the company focuses on public policy events, having a basic understanding of current public sector issues can set you apart. Bring up any relevant topics during the interview to show your interest and engagement with the industry.
✨Demonstrate Your Project Management Skills
Be ready to discuss how you manage multiple tasks and deadlines. Share specific examples of how you’ve successfully juggled various responsibilities in previous roles, as this is crucial for the fast-paced environment they operate in.
