At a Glance
- Tasks: Create and execute innovative marketing plans to drive event attendance and lead generation.
- Company: Leading media events business with a fast-growing team in London.
- Benefits: Competitive salary, bonus opportunities, and hybrid working model.
- Other info: Creative problem-solvers thrive in this results-oriented environment.
- Why this job: Join a dynamic team and make a real impact on exciting international events.
- Qualifications: Degree level education and 3+ years of event marketing experience preferred.
The predicted salary is between 45000 - 55000 € per year.
Reports to: Marketing Director
£45,000 - £55,000 Base + Bonus
Hybrid - London
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team.
As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
- Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
- Utilising a full range of online marketing tactics, including social media, SEO and PPC.
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
- Preparing all promotional copy and collateral for internal and client use.
- Establishing effective working relationships with speakers to gain their buy-in to promote the expo through podcasts, webinars and webcasts.
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications.
- 3+ years event marketing experience preferred, ideally gained within exhibitions.
- Commercial mindset - Experience in driving leads and footfall with a focus on conversion and ROI.
- Experience with digital marketing (SEO & SEM, social media etc.).
- Excellent written & oral communication skills.
- Is a creative problem-solver, detail focused and analytically inclined.
- Ability to work independently under tight deadlines.
- Self-driven, results-oriented, with a positive outlook.
Senior Marketing Manager in City of Westminster employer: LIPTON MEDIA
Join a leading media events business in London, where innovation meets opportunity. As a Senior Marketing Manager, you'll thrive in a dynamic work culture that values creativity and collaboration, offering you the chance to drive impactful marketing strategies while enjoying a competitive salary and bonus structure. With a focus on employee growth and development, this role provides unique advantages such as hybrid working arrangements and the opportunity to forge valuable partnerships within the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, webinars, or even on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in driving attendance and generating leads.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Senior Marketing Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in event marketing and any successful campaigns you've executed. We want to see how you can drive leads and generate revenue!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of how you've formulated marketing strategies and driven attendance at events.
Showcase Your Digital Skills:Since this role involves a lot of online marketing tactics, be sure to showcase your digital marketing skills. Mention your experience with SEO, PPC, and social media campaigns. We love seeing how you can leverage these tools!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics relevant to the role. Be ready to discuss how you've driven leads and conversions in past campaigns, as this will show your commercial mindset and ability to deliver results.
✨Showcase Your Creativity
Prepare examples of innovative marketing strategies you've implemented before. Whether it's a unique social media campaign or a successful partnership with an association, demonstrating your creative problem-solving skills will set you apart.
✨Understand the Audience
Familiarise yourself with the target audience for the events. Be prepared to discuss how you would tailor marketing strategies to engage attendees effectively, showcasing your understanding of attendee marketing and demand generation.
✨Build Rapport with the Interviewers
Since you'll be working closely with various stakeholders, it's crucial to establish a good rapport during the interview. Show enthusiasm for collaboration and be ready to discuss how you would work with the Marketing Director and Delegates Sales to achieve common goals.
