At a Glance
- Tasks: Create and execute international marketing plans for B2B events, focusing on demand generation.
- Company: Join a leading media events business in London, known for its fast-growing events team.
- Benefits: Competitive salary of £37,000 - £42,000 plus bonus and hybrid working model.
- Other info: Collaborate closely with the Marketing Director and Delegates Sales team.
- Why this job: Take complete bottom-line responsibility for innovative marketing strategies in a dynamic environment.
- Qualifications: Requires 2+ years of event marketing experience and strong digital marketing skills.
The predicted salary is between 37000 - 42000 £ per year.
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast‑growing events team working across a portfolio of high‑growth B2B events. As Marketing Manager, you will have complete bottom‑line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will work in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
- Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
- Forging mutually beneficial marketing partnerships with associations and publications to drive visitor attendance.
- Utilise a full range of online marketing tactics, including social media, SEO, and PPC.
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
- Preparing all promotional copy and collateral for internal and client use.
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.
Profile of Experience
- 2+ years of event marketing experience, preferably within exhibitions.
- Commercial mindset – experience driving leads and footfall with a focus on conversion and ROI.
- Experience with digital marketing (SEO & SEM, social media, etc.).
- Excellent written & oral communication skills; creative problem solver, detail‑focused and analytically inclined.
- Ability to work independently under tight deadlines.
- Self‑driven, results‑oriented, with a positive outlook.
Marketing Manager in City of Westminster employer: LIPTON MEDIA
This London-based media events business offers a competitive salary and a hybrid work model. The team is focused on driving growth through innovative marketing strategies for high-growth B2B events, fostering collaboration with exhibitors and partners.
