EMEA Growth Marketing Senior Associate

The EMEA regional events marketing team is responsible for the planning and execution of various marketing led events and conferences to create an exceptional customer experience and drive revenue and engagement for the wider business. Events are a core means of connecting with our customers and prospective clients across the EMEA region, and we work closely with all business lines within the division to achieve our goals and business priorities.

Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Conferences & Events (EMEA) will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size. You will create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences. You will also plan and manage end to end prospecting and client focused events, including event operations and logistics, stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business including sales along with our experts across various functions within the division.

The ideal candidate will possess superior project management skills; be able to manage multiple marketing campaigns and events simultaneously and provide clear communication of timelines and expectations to team members and stakeholders. They should have a good level of events operations experience and demonstrate their ability to deliver a top-quality client experience alongside strong attention to detail. Excellent interpersonal (written and verbal) and organizational skills are critical, as is the ability to analyze markets and customer needs to develop marketing plans using various tactics. Ideally they should have experience in working with CRMs such as Marketo, and be able to build emails, landing pages, target audiences and program flows for digital marketing campaigns.

Responsibilities:

• End to end management of marketing led events; including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required.
• Develop and implement comprehensive marketing plans for free events and conferences including, email, website optimization, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
• Work closely with our Commercial teams, Business Lines and other functions to deliver events and audience acquisition campaigns that reflect the business and client needs.
• Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis.
• Ensure stakeholders are well informed throughout the event cycle through reporting including analysis of campaign tactics and financial reporting where required.

Requirements:

• A positive, customer-centric attitude with motivation to work on multiple events at once.
• A passion for events and the drive to grow and deliver an exceptional event experience in a large, fast paced organization.
• Proven ability to deliver events end to end varying in scale, from inception to onsite delivery.
• The ability to create and develop audience acquisition strategies through various marketing tactics including but not limited to; email campaign, social and digital marketing, to meet event objectives and outcomes.
• Knowledge and experience using key marketing automation and business applications including, SalesForce, Marketo, and HTML.
• A track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance and adjusting tactics to meet event attendee targets and financial goals.

Qualifications:

• Bachelor's degree in marketing or business-related discipline is preferred.
• 3 years of experience in event marketing, with event operations or event production.
• Marketing automation experience - Marketo, Eloqua, Pardot platforms, HTML experience or similar.
• High competency in building out and executing comprehensive marketing campaigns across our tools and platforms including use of Marketo, Cvent and Crown Peak (web building tool).
• Experience in working with, as well as influencing and negotiating with various stakeholder groups.
• Strong, clear communications skills as well as the confidence to speak up to lead a discussion.