At a Glance
- Tasks: Manage and optimise paid social campaigns on Meta, TikTok, and Pinterest.
- Company: Linzi, a family-run fashion footwear brand with over 30 years of experience.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Passionate about fashion and eager to test new ideas? This is for you!
- Why this job: Join a dynamic team and make an impact in the e-commerce fashion space.
- Qualifications: 2+ years managing paid social campaigns, strong analytical skills, and creativity.
The predicted salary is between 30000 - 40000 £ per year.
Linzi is a family-run fashion footwear brand with over 30 years of experience creating stylish, affordable and comfortable shoes for women. Designed in-house and produced through our own factories, we are passionate about delivering trend-led & classic footwear at an accessible price point while building a strong, recognisable brand.
As we continue to grow our e-commerce business, we are looking for a talented and commercially minded Paid Social Executive to join our marketing team and help drive customer acquisition, revenue growth and brand awareness across our key paid social channels.
The Paid Social Executive will be responsible for the day-to-day management and optimisation of Linzi’s paid social activity across Meta (Facebook & Instagram), TikTok and Pinterest. This is a hands-on role for someone who enjoys being in the detail, building campaigns, analysing performance, testing new ideas and continuously looking for opportunities to improve results.
Working closely with the Head of Marketing, Head of Brand and wider marketing team, you will play a key role in scaling our paid social activity while ensuring campaigns align with our brand identity and commercial goals.
Key Responsibilities- Manage the day-to-day running of paid social campaigns across Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
- Build, launch and optimise campaigns across prospecting, retargeting and customer retention activity.
- Manage campaign budgets and ensure spend is allocated effectively to achieve commercial objectives.
- Monitor campaign performance daily and make data-driven optimisations.
- Identify opportunities to scale winning campaigns while reducing inefficient spend.
- Support the development of paid social strategies to increase revenue, customer acquisition and brand awareness.
- Create and manage testing plans across audiences, creative formats, messaging, placements and campaign structures.
- Analyse campaign performance and provide regular reporting with actionable insights.
- Work towards key KPIs including ROAS, CAC, conversion rate, revenue growth and customer acquisition.
- Work closely with the Brand and Creative teams to develop high-performing paid social creative.
- Provide insight into what content, products and messaging are driving results.
- Brief creative requirements based on campaign performance and customer behaviour.
- Stay up to date with paid social trends, new formats and platform updates.
- Stay up to date with changes across Meta, TikTok and Pinterest advertising platforms.
- Ensure campaigns are set up correctly, including tracking, audiences, catalogues and pixels.
- Use platform insights and analytics tools to identify opportunities for growth.
- Support improvements to attribution and reporting.
- Produce regular paid social performance reports.
- Analyse customer behaviour, campaign results and trends to inform future activity.
- Work closely with the wider marketing team to understand how paid social contributes to overall business performance.
- 2+ years’ experience managing paid social campaigns, ideally within e-commerce or fashion/retail.
- Hands-on experience with Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
- Strong understanding of campaign structures, audiences, targeting and optimisation.
- Experience managing budgets and working towards performance KPIs.
- A strong analytical mindset with the ability to interpret data and make decisions.
- A passion for creative testing and understanding what makes content perform.
- Excellent organisation skills and the ability to manage multiple campaigns and deadlines.
- Experience working with Shopify or other e-commerce platforms.
- Experience with Google Analytics and reporting tools.
- Experience with product catalogues, dynamic ads and shopping campaigns.
- Experience within fashion, footwear, beauty or lifestyle brands.
- Understanding of customer acquisition and retention strategies.
If you’re passionate about paid social, love testing and optimising campaigns, and want to help grow a fast-moving e-commerce brand, we’d love to hear from you.
Paid Social Executive in Romford employer: LINZI
Linzi is an exceptional employer that fosters a performance-driven culture, where your contributions directly impact the online shopping experience. With a focus on employee growth, we offer opportunities to collaborate across teams and develop your skills in a dynamic environment. Enjoy benefits like free lunches, private healthcare after one year, and generous annual leave, all while working in a supportive office setting that prioritises both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Romford
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like LINZI!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including LINZI.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for LINZI.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at LINZI!
We think you need these skills to ace Paid Social Executive in Romford
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at LINZI.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to LINZI!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at LINZI. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at LINZI
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
