At a Glance
- Tasks: Drive customer acquisition and revenue growth through innovative paid media strategies.
- Company: Join Linzi, a dynamic fashion brand with a focus on creativity and collaboration.
- Benefits: Enjoy 28 days holiday, 50% staff discount, and private health care.
- Other info: Great career progression opportunities in a growing marketing team.
- Why this job: Make a real impact in a hands-on role with significant advertising budgets.
- Qualifications: 3-5 years experience in paid media, strong analytical skills, and creativity.
The predicted salary is between 40000 - 50000 £ per year.
Linzi is looking for a commercially minded Performance Marketing Manager to take ownership of our paid acquisition strategy and execution. This role is responsible for driving customer acquisition, revenue growth and profitability across all paid marketing channels, whilst ensuring advertising spend is aligned with wider business objectives. Reporting into the leadership team, you will be responsible for developing and executing paid media strategies across Meta, Google and TikTok, with future expansion into Pinterest and other platforms. This is a hands-on role where you will personally build, launch, analyse and optimise campaigns whilst working closely with our creative, e-commerce and inventory teams to maximise performance. You will be responsible for managing significant advertising budgets, identifying growth opportunities, scaling customer acquisition and delivering measurable commercial results.
Key Responsibilities (but not limited to)
- Paid Media Strategy & Execution
- Own and manage the paid media strategy across Meta, Google and TikTok and more.
- Build, launch and optimise campaigns across all paid acquisition channels.
- Execute and optimise Google Performance Max, Shopping, Search and Remarketing campaigns.
- Continuously monitor performance and make real-time optimisation decisions to maximise profitability.
- Identify opportunities to scale spend whilst maintaining efficiency targets.
- Develop audience strategies including prospecting, retargeting, lookalike audiences and customer segmentation.
- Data Analysis & Attribution
- Monitor daily, weekly and monthly performance across all channels.
- Report on key business metrics including NC-CPA, ROAS, POAS, MER, CAC and customer acquisition trends.
- Utilise Triple Whale attribution models to guide budget allocation and scaling decisions.
- Analyse performance data to identify opportunities, risks and areas for improvement.
- Produce regular reports and actionable insights for senior leadership.
- Make data-driven recommendations to support business growth.
- Creative Performance & Testing
- Work closely with the creative team to develop high-performing ad creatives.
- Identify emerging creative trends within the fashion and footwear sector.
- Write compelling ad copy, hooks and calls-to-action.
- Develop and manage structured testing frameworks across creatives, audiences, offers and landing pages.
- Continuously review creative performance and provide feedback to improve results.
- Build a pipeline of new creative concepts to support scaling initiatives.
- Budget Management & Forecasting
- Manage and allocate advertising budgets across channels.
- Scale budgets up or down based on performance and business objectives.
- Produce monthly, quarterly and yearly spend forecasts.
- Monitor profitability and efficiency across all paid activity.
- Ensure marketing investment delivers strong commercial returns.
- Inventory & Commercial Alignment
- Work closely with inventory, buying and e-commerce teams to align advertising activity with stock availability.
- Support product launches, seasonal campaigns and promotional activity.
- Prioritise investment towards key product categories and commercial objectives.
- Identify opportunities to maximise revenue from new arrivals and best-selling collections.
- Technical Management
- Manage all technical aspects of paid media including tracking, attribution and feed management.
- Maintain Meta Pixel, Conversion API, Google Tag Manager and Google Merchant Centre.
- Ensure accurate reporting and data integrity across all platforms.
- Work with external partners where required to support tracking and platform developments.
Key Skills & Experience
- Minimum 3-5 years' experience managing paid media campaigns within an e-commerce, retail, fashion or DTC business.
- Proven track record of scaling profitable campaigns and delivering revenue growth.
- Strong expertise across Meta Ads Manager, Google Ads, Google Merchant Centre and GA4.
- Experience using Triple Whale or similar attribution platforms.
- Advanced understanding of audience targeting, campaign structures, bidding strategies and conversion optimisation.
- Strong analytical skills with the ability to turn data into actionable growth strategies.
- Experience developing creative testing frameworks and performance-focused advertising campaigns.
- Strong commercial awareness with an understanding of profitability, contribution margin and customer lifetime value.
- Experience with Shopify is essential.
- Experience with Klaviyo is preferred but not required.
- Experience managing TikTok Ads is essential.
- Pinterest Ads experience is desirable.
- Highly organised with excellent attention to detail.
- Strong communication skills with the ability to present performance insights and recommendations.
Success Measures
- Growth in new customer acquisition.
- Achievement of target NC-CPA.
- Improvement in ROAS, POAS and MER.
- Revenue growth from paid acquisition channels.
- Successful scaling of advertising spend whilst maintaining profitability.
- Consistent delivery of winning creative tests and optimisation initiatives.
- Accurate forecasting and reporting.
- Positive contribution to overall business growth and profitability.
Company Benefits
- 28 days holiday including bank holidays.
- 50% staff Discount.
- Workplace pension scheme.
- Free on-site parking.
- Work closely with senior leadership.
- Career progression opportunities as the marketing team continues to grow.
- Private Health Care Scheme Health Care cashback programme.
Performance Marketing Manager in London employer: LINZI
Linzi is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and data-driven strategies come together to drive success. With a focus on employee growth, we offer career progression opportunities within our expanding marketing team, alongside competitive benefits such as 28 days of holiday, a generous staff discount, and a private health care scheme. Located in a vibrant area, our team enjoys a supportive environment that encourages innovation and personal development, making Linzi a rewarding place to build your career in performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LINZI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LINZI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LINZI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LINZI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LINZI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LINZI:Show us that you’ve done your homework! In your application, briefly mention what you admire about LINZI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LINZI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LINZI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LINZI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
