At a Glance
- Tasks: Manage and optimise paid social campaigns on Meta, TikTok, and Pinterest.
- Company: Linzi, a family-run fashion footwear brand with over 30 years of experience.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Passionate about fashion and eager to drive brand awareness and revenue growth.
- Why this job: Join a dynamic team and make an impact in the fast-paced e-commerce world.
- Qualifications: 2+ years managing paid social campaigns, strong analytical skills, and creativity.
The predicted salary is between 30000 - 40000 £ per year.
Paid Social Executive
Linzi is a family-run fashion footwear brand with over 30 years of experience creating stylish, affordable and comfortable shoes for women.
Designed in-house and produced through our own factories, we are passionate about delivering trend-led & classic footwear at an accessible price point while building a strong, recognisable brand.
As we continue to grow our e-commerce business, we are looking for a talented and commercially minded Paid Social Executive to join our marketing team and help drive customer acquisition, revenue growth and brand awareness across our key paid social channels.
The Role
The Paid Social Executive will be responsible for the day-to-day management and optimisation of Linzi’s paid social activity across Meta (Facebook & Instagram), Tik Tok and Pinterest.
This is a hands‑on role for someone who enjoys being in the detail, building campaigns, analysing performance, testing new ideas and continuously looking for opportunities to improve results.
Working closely with the Head of Marketing, Head of Brand and wider marketing team, you will play a key role in scaling our paid social activity while ensuring campaigns align with our brand identity and commercial goals.
Key Responsibilities
- Paid Social Management
- Manage the day‑to‑day running of paid social campaigns across Meta Ads Manager, Tik Tok Ads Manager and Pinterest Ads Manager.
- Build, launch and optimise campaigns across prospecting, retargeting and customer retention activity.
- Manage campaign budgets and ensure spend is allocated effectively to achieve commercial objectives.
- Monitor campaign performance daily and make data‑driven optimisations.
- Identify opportunities to scale winning campaigns while reducing inefficient spend.
- Campaign Strategy & Optimisation
- Support the development of paid social strategies to increase revenue, customer acquisition and brand awareness.
- Create and manage testing plans across audiences, creative formats, messaging, placements and campaign structures.
- Analyse campaign performance and provide regular reporting with actionable insights.
- Work towards key KPIs including ROAS, CAC, conversion rate, revenue growth and customer acquisition.
- Creative & Content Collaboration
- Work closely with the Brand and Creative teams to develop high‑performing paid social creative.
- Provide insight into what content, products and messaging are driving results.
- Brief creative requirements based on campaign performance and customer behaviour.
- Stay up to date with paid social trends, new formats and platform updates.
- Platform Management
- Stay up to date with changes across Meta, Tik Tok and Pinterest advertising platforms.
- Ensure campaigns are set up correctly, including tracking, audiences, catalogues and pixels.
- Use platform insights and analytics tools to identify opportunities for growth.
- Support improvements to attribution and reporting.
- Reporting & Analysis
- Produce regular paid social performance reports.
- Analyse customer behaviour, campaign results and trends to inform future activity.
- Work closely with the wider marketing team to understand how paid social contributes to overall business performance.
About You
- 2+ years’ experience managing paid social campaigns, ideally within e‑commerce or fashion/retail.
- Hands‑on experience with Meta Ads Manager, Tik Tok Ads Manager and Pinterest Ads Manager.
- Strong understanding of campaign structures, audiences, targeting and optimisation.
- Experience managing budgets and working towards performance KPIs.
- A strong analytical mindset with the ability to interpret data and make decisions.
- A passion for creative testing and understanding what makes content perform.
- Excellent organisation skills and the ability to manage multiple campaigns and deadlines.
Desirable Experience
- Experience working with Shopify or other e‑commerce platforms.
- Experience with Google Analytics and reporting tools.
- Experience with product catalogues, dynamic ads and shopping campaigns.
- Experience within fashion, footwear, beauty or lifestyle brands.
- Understanding of customer acquisition and retention strategies.
If you’re passionate about paid social, love testing and optimising campaigns, and want to help grow a fast‑moving e‑commerce brand, we’d love to hear from you.
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Paid Social Executive in London employer: LINZI
Linzi is an exceptional employer that fosters a performance-driven culture, where your contributions directly impact the online shopping experience. With a focus on employee growth, we offer opportunities to collaborate across teams and develop your skills in a dynamic environment. Enjoy benefits like free lunches, private healthcare after one year, and generous annual leave, all while working in a supportive office setting that prioritises both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LINZI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LINZI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LINZI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LINZI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LINZI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LINZI:Show us that you’ve done your homework! In your application, briefly mention what you admire about LINZI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LINZI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LINZI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LINZI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
