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- Tasks: Manage and optimize paid media campaigns on META, TikTok, and Google Ads.
- Company: Join Linzi Shoes, a dynamic brand focused on growth and innovation in the fashion industry.
- Benefits: Enjoy a competitive salary, employee discounts, and 28 days of holiday.
- Why this job: Be part of a collaborative team that values creativity and drives brand visibility.
- Qualifications: 2+ years of experience in managing paid media campaigns; strong analytical skills required.
- Other info: This is a full-time in-office role with opportunities for professional growth.
The predicted salary is between 27000 - 32000 £ per year.
Job Title: Paid Media Executive Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements. Department: Marketing Reports To: Marketing Director Salary: £27k-32k (Depending on experience) Job Overview: Linzi Shoes is seeking a dynamic and results-driven Paid Media Executive to join our growing marketing team. You will be responsible for the day-to-day management of paid campaigns across META (Facebook & Instagram), TikTok, and Google Ads. Your role will play a pivotal part in driving traffic, conversions, and brand visibility, ensuring that our digital advertising efforts align with Linzi growth objectives. This is a full-time in office role. Key Responsibilities: Campaign Management: Plan, implement, and optimise paid media campaigns across META, TikTok, and Google Ads. Manage budgets effectively to maximise ROI and achieve KPIs. Conduct A/B testing on ad creatives, copy, and targeting strategies to improve performance. Performance Analysis: Monitor campaign performance daily, ensuring delivery against objectives. Provide weekly and monthly performance reports, highlighting key insights and recommendations. Analyse trends, data, and performance metrics to make informed decisions. Content & Collaboration: Work closely with the creative team to develop engaging and on-brand ad assets tailored to each platform. Collaborate with the wider marketing team to align campaigns with seasonal promotions and product launches. Stay updated on social media trends, platform updates, and best practices to keep Linzi ahead of the curve. Platform Expertise: Leverage META Ads Manager, TikTok Ads Manager, and Google Ads to execute campaigns. Manage audience segmentation, retargeting strategies, and lookalike audience creation. Keep up to date with platform innovations to ensure campaigns utilise the latest tools and features. Skills & Experience Required: Proven experience managing paid media campaigns across META, TikTok, and Google Ads (minimum 2 years). Strong analytical skills with experience using tools like Google Analytics and platform-specific dashboards. Proficiency in budget management and optimisation strategies. Excellent understanding of audience targeting, retargeting, and ad personalisation. Exceptional organisational and time-management skills, with the ability to manage multiple campaigns simultaneously. Strong written and verbal communication skills, with a creative eye for impactful ad content. Preferred Qualifications: Experience within the fashion or retail industry is a plus. Familiarity with the eCommerce platform Shopify. Knowledge of SEO and how it complements paid strategies. Degree preferred but not essential What We Offer: Competitive salary. A collaborative, supportive team culture. Free on-site parking. Pension Scheme. 28 days holiday (Including Bank Holiday’s). Employee discounts on Linzi Shoes products.
LINZI | Paid Media Executive employer: LINZI
Contact Detail:
LINZI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LINZI | Paid Media Executive
✨Tip Number 1
Familiarize yourself with the latest trends in paid media, especially on platforms like META, TikTok, and Google Ads. This knowledge will not only help you during the interview but also demonstrate your passion for the role.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Highlight your analytical skills by sharing how you used data to optimize performance and achieve KPIs.
✨Tip Number 3
Showcase your collaboration skills by thinking of examples where you worked closely with creative teams. Being able to communicate effectively with different departments is key in this role.
✨Tip Number 4
Stay updated on the latest features and tools available on advertising platforms. Mentioning recent updates or innovations during your conversation can set you apart as a proactive candidate.
We think you need these skills to ace LINZI | Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid media campaigns, especially on META, TikTok, and Google Ads. Use specific metrics to showcase your achievements and demonstrate how you've maximized ROI in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and the fashion industry. Mention specific campaigns you've managed and how they align with Linzi's growth objectives. Show enthusiasm for the role and the company.
Showcase Analytical Skills: In your application, emphasize your analytical skills and experience with tools like Google Analytics. Provide examples of how you've used data to inform campaign decisions and improve performance.
Highlight Collaboration Experience: Discuss your experience working with creative teams and other departments. Highlight any successful collaborations that led to impactful ad content or successful campaigns, as teamwork is crucial for this role.
How to prepare for a job interview at LINZI
✨Showcase Your Campaign Management Skills
Be prepared to discuss your experience managing paid media campaigns, especially on META, TikTok, and Google Ads. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Proficiency
Since strong analytical skills are crucial for this role, come ready to talk about how you've used tools like Google Analytics to monitor campaign performance. Share examples of how you've made data-driven decisions to optimize campaigns.
✨Discuss Collaboration with Creative Teams
Linzi Shoes values collaboration, so be sure to mention any experiences where you've worked closely with creative teams. Talk about how you contributed to developing engaging ad content that aligns with brand objectives.
✨Stay Updated on Industry Trends
Show your passion for the industry by discussing recent trends in social media advertising and how they could impact Linzi's campaigns. Mention any innovative strategies or tools you believe could enhance their digital marketing efforts.
