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- Tasks: Manage social media channels, create content, and report on performance for diverse clients.
- Company: Join Linney, a dynamic agency working with well-known brands across various sectors.
- Benefits: Enjoy flexible freelance work, collaborate with creative teams, and gain exposure to industry-leading projects.
- Why this job: Be part of a vibrant team shaping online culture and driving brand engagement in exciting ways.
- Qualifications: 2+ years in social media management, strong copywriting skills, and a passion for online trends.
- Other info: Opportunity to work with content creators and stay ahead of social media innovations.
The predicted salary is between 30000 - 42000 £ per year.
We’re looking for a passionate Social Media Manager to join our growing Performance and Social Team. You will primarily support the management of social channels for a wide range of clients, from ideation to scheduling and reporting on content.
At Linney, we work with a range of clients from all sizes and sectors, many of which are household names — from beauty clients to high street food and beverage chains.
As part of the Performance and Social Team, your work will ensure our clients are sector-leading in social content and be part of our vision to be industry-leading curators of online culture.
Requirements:
- The ideal candidate will have a love for social content and be truly immersed in online culture.
- You will understand the nuances of how brands need to “show up” online, whether that’s leaning into entertainment or delivering human-centred B2B content on LinkedIn.
- The successful candidate will be as organised as you are creative, being able to spot a trend and suggest a brand-relevant execution – while also managing content plans with a 3 month lead time, constantly reviewing performance and ensuring our clients are the ones people chat about on LinkedIn.
- They will have input into and vision of content strategy for our clients, while educating the wider business on social media and keeping them updated with innovations and future trends.
- There will be times when the role works hand in hand with our Content Creators and we expect the candidate to understand creating content for social, ideally social-first video content.
- Their understanding of social platform analytics means they will always have an eye on improving performance and understand the relevant commentary to give clients on a monthly or quarterly reporting cadence.
Specifics:
- Minimum of 2 years experience in managing social media for brands across a range of sectors, with a knowledge of channels including Instagram, TikTok, LinkedIn, Facebook, Snapchat, X (FKA Twitter) and more.
- Experience in creation content calendars, from ideation to presentation and execution.
- A deep understanding of online culture, social media best practices and cultural trends.
- Copywriting skills that can flex to the tone of a client or channel mix.
- Capable of managing large volumes of work and being organised in a way to leverage content production to provide maximum output and return for clients.
- Experience working with brands from a range of sectors.
- Shooting content with a smartphone and lightweight editing in CapCut or Premier Pro (we have content creators to support).
- A finger on the pulse of trends and the ability to know when and how we can join these trends as our clients.
- Keen eye for detail, always double-checking before content goes live.
- Keep on the pulse with new platforms, their updates and how we can leverage these for clients — happy to be a thought leader for the agency, both internally and externally.
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Social Media Manager (Freelance) employer: Linney
Contact Detail:
Linney Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (Freelance)
✨Tip Number 1
Stay updated on the latest social media trends and platform updates. Follow industry leaders and engage with relevant content to demonstrate your passion for online culture during interviews.
✨Tip Number 2
Create a portfolio showcasing your best social media campaigns. Highlight your ability to manage content calendars and report on performance metrics, as this will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the social media space. Attend industry events or join online communities to connect with potential colleagues and learn about job opportunities directly from insiders.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed social media for brands. Be ready to share insights on how you’ve leveraged analytics to improve performance and adapt strategies.
We think you need these skills to ace Social Media Manager (Freelance)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management. Focus on your achievements, such as successful campaigns or growth metrics, and ensure it reflects your understanding of various platforms like Instagram, TikTok, and LinkedIn.
Craft a Compelling Cover Letter: Your cover letter should express your passion for social media and online culture. Mention specific examples of how you've successfully managed social channels and contributed to content strategies in previous roles.
Showcase Your Creativity: Include a portfolio or links to social media accounts you've managed. Highlight your ability to create engaging content and demonstrate your understanding of current trends and best practices in social media.
Highlight Analytical Skills: Emphasise your experience with social media analytics. Discuss how you've used data to inform content strategies and improve performance, showcasing your ability to report on results effectively.
How to prepare for a job interview at Linney
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and online culture during the interview. Share examples of how you've engaged with different platforms and trends, and discuss any personal projects or campaigns that showcase your creativity and understanding of the industry.
✨Demonstrate Organisational Skills
Since the role requires managing content plans with a three-month lead time, be prepared to discuss your organisational strategies. Bring examples of content calendars you've created and explain how you prioritise tasks to ensure timely execution and performance tracking.
✨Highlight Your Copywriting Flexibility
The ability to adapt your writing style to fit various brands is crucial. Prepare to share samples of your work that demonstrate your versatility in tone and style across different social media channels. This will show your potential employer that you can effectively communicate their brand message.
✨Stay Updated on Trends
Show that you have a finger on the pulse of current trends by discussing recent viral content or emerging platforms. Be ready to suggest how these trends could be leveraged for clients, demonstrating your proactive approach to keeping their social media presence relevant and engaging.