At a Glance
- Tasks: Manage and deliver exciting paid social campaigns for McDonald's across various platforms.
- Company: Join a dynamic agency working with the iconic McDonald's brand.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to work on diverse marketing projects.
- Why this job: Be at the forefront of social media trends and make an impact on a beloved brand.
- Qualifications: Experience in project management and a passion for social media.
The predicted salary is between 35000 - 45000 € per year.
The role of the Performance & Social Project Manager sits within our team working as part of a dedicated McDonald’s client team within the wider agency. You’ll play a pivotal role in owning and delivering paid social activity at pace, from local new restaurant openings to reactive competitor responses, ensuring campaigns are delivered seamlessly, creatively and on time.
This is a hands-on role for someone who lives and breathes social. You’ll be highly organised, unflappable under pressure, and excited by the challenge of managing multiple, fast turn campaigns across a nationally loved brand, while keeping one eye firmly on what Gen Z want next. You will be obsessed with social media and on top of trends, particularly within the industry.
The Role
You’ll take ownership of McDonald’s paid social campaign delivery, working closely with our McDonald’s Account Manager, Local Store Marketing (LSM) team, franchisees and in-house paid social specialists to bring smart, culturally relevant campaigns to life. Activity could range from:
- New restaurant opening & restaurant refurb campaigns across Meta and Spotify and wider platforms such as Snapchat, TikTok and YouTube
- Reactive activity to counter competitor openings
- Community partnership storytelling
- Tactical campaigns to drive guest count to under performing restaurants
- Driving recruitment into restaurant roles.
Alongside Social Campaign delivery, you’ll pick up ad hoc marketing and merchandising projects to keep you up to speed on current client campaigns and initiatives.
Key Responsibilities
- Paid Social Campaign Ownership
- Own the end to end delivery of paid performance campaigns for McDonald’s, from brief through to post campaign reporting
- Work closely with paid social specialists to shape briefs, timelines, budgets and deliverables
- Manage campaign phasing, asset requirements and live delivery across Meta, Spotify and other paid social platforms (including TikTok, Snapchat and YouTube where relevant)
- Support budget management, recommendations and performance tracking in partnership with channel experts
- Client, LSM & Franchisee Management
- Act as a confident, reassuring point of contact for McDonald’s LSM teams and franchisees
- Manage expectations, timings and priorities in a fast moving, multi stakeholder environment
- Handle reactive briefs and last minute requests calmly and pragmatically, without compromising quality or delivery
- Workflow & Resource Management
- Manage and prioritise the daily workflow of social requirements within the team and across disciplines. This could also include using automation and scripted software to output assets in batches. (full training provided as needed)
- Reporting & Performance
- Coordinate campaign reporting and insights, ensuring clear, actionable outputs for clients
- Support performance reviews and learning sessions with internal teams and McDonald’s stakeholders
- Ways of Working
- Maintain clear project documentation, timelines and trackers
- Identify risks early and solve problems before they escalate
- Champion strong working relationships across creative, social and account teams
Skills & Experience
- Experience in a project management role within a social, digital or integrated agency
- Strong understanding and passion for paid social platforms and campaign delivery
- Highly organised, detail driven and comfortable managing multiple campaigns concurrently
- Confident communicator with experience working directly with clients and multiple stakeholders
- Able to stay calm under pressure and thrive in a reactive, fast turn environment
- Experience managing or coordinating creative resource is highly desirable
About You
- Passionate about social — you probably spend more time scrolling than you’d like to admit
- Naturally curious about culture, trends and platform behaviour, particularly within Gen Z
- Comfortable balancing youth driven relevance with broad, national appeal
- Proactive, solutions focused and commercially minded
- A team player who enjoys bringing structure, pace and energy to complex work
What Success Looks Like
- Paid social campaigns delivered smoothly, on time and at pace
- Confident LSM teams and franchisees who feel supported and informed
- Well utilised, motivated design resource
- Clear performance reporting and continuous improvement
Paid Social Project Manager in Mansfield employer: Linney
As a Paid Social Project Manager at McDonald's, you'll join a dynamic team that thrives on creativity and innovation in a fast-paced environment. Our culture fosters collaboration and growth, offering you the chance to work closely with passionate professionals while managing exciting campaigns for a beloved brand. With a focus on employee development and a commitment to staying ahead of social media trends, we provide a unique opportunity to make a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Project Manager in Mansfield
✨Tip Number 1
Get your social media game on point! Make sure you’re up to date with the latest trends and platforms. Show us how you can bring fresh ideas to the table during interviews.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who work with McDonald's or similar brands. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 3
Prepare for the interview by practising how you’d handle multiple fast-paced campaigns. We want to see how you stay organised and calm under pressure, so have some examples ready!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Paid Social Project Manager in Mansfield
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your love for social media shine through! Share examples of how you stay on top of trends and what platforms you’re obsessed with. We want to see that you live and breathe social just like we do!
Be Organised and Detail-Driven:Since this role involves managing multiple campaigns at once, make sure to highlight your organisational skills in your application. Talk about how you keep track of deadlines and manage workflows. We appreciate a candidate who can juggle tasks without dropping the ball!
Tailor Your Application:Don’t just send a generic application! Make sure to tailor your CV and cover letter to reflect the specific requirements of the Paid Social Project Manager role. Mention your experience with platforms like Meta, TikTok, and Snapchat, and how you’ve successfully delivered campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Linney
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of paid social platforms like Meta, TikTok, and Snapchat. Familiarise yourself with recent successful campaigns, especially those targeting Gen Z, as this will show your passion and understanding of the audience.
✨Showcase Your Organisation Skills
Prepare examples that demonstrate your ability to manage multiple campaigns simultaneously. Discuss how you prioritise tasks and handle tight deadlines, as this role requires someone who can stay calm under pressure and deliver results efficiently.
✨Communicate Confidently
Practice articulating your thoughts clearly and confidently. You’ll need to reassure clients and stakeholders, so being able to communicate effectively about campaign strategies and performance is key. Consider role-playing common interview questions with a friend.
✨Bring Your Creativity
Think of innovative ideas for potential campaigns you could propose for McDonald’s. This shows not only your creativity but also your proactive approach to bringing culturally relevant campaigns to life. Be ready to discuss how you would tackle specific challenges they face.
