At a Glance
- Tasks: Lead client relationships and drive growth through innovative digital signage solutions.
- Company: Join Linney, a top-notch multichannel marketing services business in the East Midlands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative team culture with opportunities to attend industry events.
- Why this job: Be at the forefront of digital signage innovation and make a real impact.
- Qualifications: Proven experience in digital signage projects and excellent presentation skills.
The predicted salary is between 50000 - 65000 £ per year.
Linney is a world-class, multichannel marketing services business. We are seeking an experienced account director to help us deliver outstanding service for our clients. Linney Create is a 220-strong creative agency in the heart of the East Midlands. We are looking for an experienced Account Director to join the team, supporting our digital signage managed service portfolio of clients and our ambition for growth. This role is ideal for a strategic thinker in the digital signage sector.
You will be responsible for nurturing client relationships and driving incremental growth through innovative signage solutions across sectors such as retail, QSR, corporate, and public spaces. You will be adept at understanding client and market dilemmas and be able to help our clients overcome them, deliver on their ambitions and bring their brands to market effectively through the use of digital signage. You will be able to evaluate and respond to creative, technical and support proposals and RFPs with complete confidence, creating opportunities with clients, and exploring ways to help grow their and our business.
An excellent communicator, you will be flexible and organised, with excellent presentation skills and a high level of commercial acumen. Our ideal candidate will be a confident and creative multi-tasker who is calm under pressure, proactive and collaborative. A problem-solver and strategic thinker, you will be able to deliver on time, meeting client deadlines.
Key responsibilities:
- Support our wider Account Direction team in upselling and cross-selling opportunities within existing client accounts
- Collaborate with internal teams (technical, creative, operations) to ensure seamless delivery
- Deliver compelling presentations, proposals, responses to RFPs and tenders, and host product demonstrations
- Monitor market trends and competitor activity to inform future strategy
- Build and maintain strong relationships with key stakeholders and clients
- Act as a trusted advisor to clients, representing their needs internally
- Provide accurate project pipeline updates and client feedback
- Plan the delivery of, and represent the company at industry events and exhibitions
Essential experience and skills:
- An impressive track record in supporting the Head of Digital Signage (or similar) in securing large scale managed service digital signage projects (Content, software, hardware, ongoing maintenance and support)
- Commercial drive and acumen and a technical understanding of all aspects of high value, multi-million-pound digital signage projects
- Excellent presentation skills
- Excellent computer skills on Excel and PowerPoint
- Experience in a creative or digital signage agency environment
- Proven leadership skills and a real desire to exceed expectations
Account Director Digital Signage employer: Linney
Linney is an exceptional employer that fosters a vibrant and inclusive work culture, where innovation and sustainability are at the forefront of our operations. As a Print Production Project Manager, you will benefit from a supportive team environment that encourages professional growth and development, while also having the opportunity to work on exciting projects in a fast-paced setting. Our commitment to employee well-being and career advancement makes Linney a rewarding place to build your future.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director Digital Signage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Linney and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Linney are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Linney on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Linney. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director Digital Signage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Linney. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Linney:Show us that you’ve done your homework! In your application, briefly mention what you admire about Linney’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Linney
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Linney will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Linney, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
