At a Glance
- Tasks: Lead PPC campaigns to enhance pet care across 63 clinics and 17 hospitals.
- Company: Join Linnaeus, a community dedicated to veterinary excellence and pet welfare.
- Benefits: Enjoy hybrid work options and opportunities for growth within a supportive team.
- Other info: Be part of a mission-driven organisation that values diversity and inclusion.
- Why this job: Make a real impact on pet health while developing your digital marketing skills.
- Qualifications: Experience with Google Ads and strong analytical skills are essential.
The predicted salary is between 28800 - 43200 £ per year.
Join or sign in to find your next job. Apply for the Pay Per Click Manager - 12 Months Fixed Term role at Linnaeus.
Job Details
- Department: Marketing
- Reports to: Head of Digital Marketing & CRM
- Location: UK (Hybrid/Flexible)
About Linnaeus
At Linnaeus, we are a partnership of veterinary practices across the UK and Ireland, committed to excellence and pet welfare. We provide a collaborative community of veterinary professionals in small animal, equine, and farm care, guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
Role Overview
We are seeking a results-driven PPC Manager to lead our paid media efforts across national and local campaigns, impacting 63 clinics and 17 referral hospitals. This role involves developing strategies, managing campaigns, and optimizing performance to support growth and pet care excellence.
Key Responsibilities
- Develop and refine PPC strategies for local and national campaigns.
- Manage and optimize campaigns across Google platforms including Search, Display, Performance Max, and YouTube.
- Build scalable PPC account structures across our network.
- Forecast and allocate media spend based on demand and trends.
- Track performance and report insights regularly.
- Test and refine keywords, ads, targeting, and bids.
- Explore new PPC channels and tools.
- Align PPC with broader digital efforts like SEO and content.
- Run B2B campaigns to enhance vet-to-vet referrals.
- Monitor KPIs and ROI to ensure cost-effectiveness.
Candidate Profile
Ideal candidates are experienced PPC marketers comfortable in fast-paced environments, managing multiple locations and campaigns, with strong analytical and communication skills.
Essential Skills & Experience
- Proven experience managing Google Ads campaigns (Search, Display, Performance Max).
- Experience with multi-brand campaigns.
- Knowledge of budget management, bid strategies, keywords, and conversion tracking.
- Familiarity with tools like Google Ads, Analytics 4, Tag Manager, and Ads Editor.
- Ability to create reports and dashboards using Looker Studio or Excel.
- Strong analytical skills and attention to detail.
- Excellent communication and collaboration skills.
Desirable Skills & Experience
- Background in healthcare, veterinary, or service industries.
- Experience managing PPC in multi-location settings or agencies.
- Knowledge of paid social and programmatic platforms.
- Understanding of SEO and landing page testing.
- Passion for pet health or animal welfare is a plus.
Why Join Linnaeus?
- Shape digital marketing strategies in a mission-led organization.
- Work with a passionate, collaborative team.
- Contribute to connecting pets with better care across the UK and Ireland.
Application Details
To apply, click the Apply Button or contact our Talent Acquisition team.
Additional Information: Linnaeus is part of Mars, providing extensive growth and development opportunities. We are an equal-opportunity employer committed to diversity and inclusion.
Pay Per Click Manager- 12 Months Fixed Term employer: Linnaeus
Linnaeus is an exceptional employer that fosters a collaborative and mission-driven work culture, where you can shape impactful digital marketing strategies in the veterinary sector. With a strong commitment to employee growth and development, particularly as part of the Mars family, you will have access to extensive opportunities while working in a flexible hybrid environment across the UK. Join us to make a meaningful difference in pet welfare alongside a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Pay Per Click Manager- 12 Months Fixed Term
✨Tip Number 1
Familiarise yourself with Linnaeus and their mission. Understanding their commitment to pet welfare and how they operate will help you tailor your approach during interviews and discussions, showing that you're genuinely interested in their values.
✨Tip Number 2
Brush up on your Google Ads skills, especially in Search, Display, and Performance Max. Being able to discuss specific strategies or campaigns you've managed in these areas will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Prepare to discuss your experience with multi-brand campaigns. Since Linnaeus operates across various clinics, showcasing your ability to manage PPC for multiple locations will set you apart from other candidates.
✨Tip Number 4
Highlight any experience you have in the healthcare or veterinary sectors. If you can connect your PPC knowledge to their industry, it will show that you understand the unique challenges and opportunities they face.
We think you need these skills to ace Pay Per Click Manager- 12 Months Fixed Term
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Pay Per Click Manager position. Tailor your application to highlight your relevant experience in managing Google Ads campaigns and your analytical skills.
Craft a Strong CV:Your CV should clearly showcase your experience with PPC management, particularly with Google Ads. Include specific examples of successful campaigns you've managed, focusing on metrics like ROI and KPIs to demonstrate your impact.
Write a Compelling Cover Letter:In your cover letter, express your passion for pet health and how your skills align with Linnaeus's mission. Highlight your ability to work in fast-paced environments and your experience with multi-brand campaigns to stand out.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that involves managing PPC campaigns.
How to prepare for a job interview at Linnaeus
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing Google Ads campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you optimised performance across different platforms.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've tracked performance metrics and used data to inform your PPC strategies. Discuss any tools you've used, like Google Analytics or Looker Studio, to create reports.
✨Align with Company Values
Familiarise yourself with Linnaeus's Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom. Be ready to explain how your work ethic and values align with theirs, especially in the context of pet welfare and healthcare.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles, particularly in multi-brand or multi-location settings, and how you overcame them.
