Paid Social Media Manager- 12 Months Fixed Term

Location: Hybrid/UK-Based

Department: Marketing

Reports to: Head of Digital Marketing & CRM

Join Linnaeus – Make a Better World for Pets

At Linnaeus, we’re a forward-thinking partnership of respected Primary Care and Referral veterinary practices across the UK and Ireland. We bring together some of the best clinicians in the profession, united by a commitment to excellence and a shared passion: to make a better world for pets.

We provide a growing, collaborative community of veterinary professionals, spanning small animal, equine, and farm care. Everything we do is guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.

As part of our continued growth, we’re looking for a 12 Months Fixed Term Paid Social Manager to lead and scale our paid media efforts across national and local campaigns. This is a unique opportunity to drive impact across 63 local clinics and 17 specialist referral hospitals, working with a passionate team committed to better care for pets and peace of mind for their owners.

About The Role

The Paid Social Manager will lead the end-to-end strategy and execution of paid campaigns across Meta (Facebook and Instagram), YouTube, LinkedIn, and TikTok. You’ll build a scalable, always-on paid social framework that supports both local and national campaigns. This role requires a balance of strategic thinking, hands-on campaign management, and creative collaboration to drive awareness, consideration, and conversion.

Key Responsibilities

• Develop and lead paid social strategies tailored to both B2C (pet owners) and B2B (referring vets) audiences.
• Execute and optimise campaigns across Meta, YouTube, LinkedIn, and TikTok with regular A/B testing.
• Build and manage a scalable paid social structure to support campaigns for 63 clinics and 17 referral hospitals.
• Allocate budgets strategically by region, service, and campaign type, adapting to seasonal trends and business needs.
• Create and maintain reporting dashboards to monitor KPIs such as CTR, CPA, ROAS, and engagement.
• Collaborate with creative and content teams to brief and develop high-performing assets.
• Ensure paid social supports the broader digital marketing funnel including CRM, web, and retargeting efforts.
• Support educational campaigns for referral care, targeting both pet owners and professional audiences.

What We’re Looking For

We’re seeking a confident and data-savvy digital marketer who is experienced in delivering results through paid social. You’ll be someone who understands both the strategic value and the day-to-day mechanics of managing paid campaigns, and who thrives in a dynamic, multi-location environment.

Essential Experience And Skills

• Proven experience managing paid social campaigns across Meta (Facebook and Instagram).
• Strong understanding of campaign structures, audience segmentation, and performance tracking.
• Management of multiple ad accounts – you will be managing onwards of 80 accounts.
• Hands-on experience with A/B testing, retargeting, and creative optimisation.
• Proficiency in tools such as Meta Ads Manager, GA4, Looker Studio, and Excel.
• Excellent copywriting, briefing, and communication skills.
• Highly organised with experience managing multiple campaigns and budgets.

Desirable Experience

• Experience working in a healthcare, veterinary, or B2C service-led industry.
• Multi brand experience.
• Familiarity with TikTok, YouTube, and emerging paid social channels.
• Understanding of organic social and how it complements paid strategies.
• Experience working with agency partners or moving from agency to in-house.
• Interest in animal health and welfare.

Why Join Us?

• Be part of a purpose-driven, fast-growing organisation.
• Join a collaborative and forward-thinking marketing team.
• Make an impact at both a local and national level.
• Work on campaigns that truly make a difference in people’s and pets’ lives.
• Enjoy professional growth and the satisfaction of meaningful work.

Linnaeus is an equal-opportunity employer, and all qualified applicants will receive consideration for employment. We are committed to fostering a culture that is inclusive and diverse for all our associates.

If you would like to apply for this role, please click the Apply Button or for more information, please feel free to reach out directly to our Talent Acquisition team at careers@linnaeusgroup.co.uk.