At a Glance
- Tasks: Craft engaging press releases and story packages that grab attention.
- Company: Dynamic digital PR agency with a focus on impactful storytelling.
- Benefits: Flexible remote work, competitive pay, and fast feedback on your creative ideas.
- Other info: Join a collaborative team and enjoy steady project flow.
- Why this job: Shape narratives that lead to real media coverage and make a difference.
- Qualifications: Must be a journalist with 3+ years of experience in top-tier publications.
The predicted salary is between 36000 - 60000 € per year.
Overview
Freelance Journalist (Press Release Specialist) – We’re a digital PR agency looking for a journalist (strict requirement) to craft press releases and story packages that journalists actually want to cover. If you’ve spent years in a newsroom or writing for Tier-1/industry outlets and know how to find the angle, write the headline, and position the nut graf—this is for you.
Contract/Freelance · Remote
What you’ll do
- Turn client news, data, and insights into newsworthy press releases with clear angles, strong ledes, and quotable lines.
- Shape narratives: identify timely hooks, tie to trends, and anticipate editorial objections.
- Draft supporting assets (talk-tracks, quotes, bullets, email pitch copy) that make coverage easy.
- Interview SMEs/founders to extract proof, data points, and compelling soundbites.
- Collaborate with our PR strategists to align angle, audience, and outlet targets.
- Edit for clarity, credibility, and newsroom standards (AP/house style).
Must-haves (non-negotiable)
- You are a journalist by trade (current or former).
- 3+ years writing for Tier-1 news and/or authoritative industry publications (please list outlets).
- A portfolio of published, bylined pieces demonstrating news judgment and crisp, concise writing.
- Mastery of ledes, nut grafs, headline framing, and news values (timeliness, impact, novelty, authority).
- Experience interviewing sources and fact-checking; comfort with light data storytelling.
- Flawless English and AP-style proficiency.
Nice-to-haves
- Experience packaging proprietary data or surveys into coverage-ready narratives.
- Familiarity with embargoes/exclusives and how editors assess pitches.
- Sector exposure to real estate, finance, legal, tech, travel, and health (helpful, not required).
What we offer
- Flexible, remote contract work with a steady brief flow.
- Clear creative briefs and fast editorial feedback.
- Opportunity to shape angles that turn into real coverage, not vanity PR.
- Competitive per-project or retainer compensation.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing, Public Relations, and Writing/Editing
- Industries
- Marketing Services
Freelance Journalist (Press Release Specialist) employer: Linkifi
As a leading digital PR agency, we pride ourselves on fostering a dynamic and flexible work environment that empowers freelance journalists to thrive. With a steady flow of briefs and the opportunity to craft impactful narratives, our remote contract positions offer competitive compensation and the chance to collaborate with seasoned PR strategists. Join us to shape stories that resonate in the media landscape while enjoying the freedom of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Journalist (Press Release Specialist)
✨Tip Number 1
Network like a pro! Reach out to your contacts in the journalism world and let them know you're on the lookout for freelance gigs. You never know who might have a lead or be looking for someone with your skills.
✨Tip Number 2
Show off your portfolio! Make sure your best work is easily accessible online. A well-organised portfolio can make a huge difference when potential clients are checking out your credentials.
✨Tip Number 3
Tailor your pitches! When reaching out to potential clients, customise your approach based on their needs. Highlight how your experience aligns with their goals and what unique angles you can bring to the table.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented journalists like you. By applying directly, you’ll ensure your application gets the attention it deserves and you’ll be one step closer to landing that freelance gig.
We think you need these skills to ace Freelance Journalist (Press Release Specialist)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your journalism background and any Tier-1 outlets you've worked with. We want to see your experience shine through, so don’t hold back on listing those impressive publications!
Craft a Compelling Portfolio:Your portfolio is your chance to impress us! Include a variety of bylined pieces that showcase your news judgment and writing style. Remember, crisp and concise is the name of the game!
Nail the Cover Letter:Your cover letter should reflect your understanding of what we do. Share how you can turn client insights into newsworthy stories and why you’re the perfect fit for our team. Let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Linkifi
✨Showcase Your Portfolio
Make sure to bring along a well-organised portfolio of your published work. Highlight pieces that demonstrate your mastery of ledes, nut grafs, and headline framing. This will not only showcase your writing skills but also your understanding of news values.
✨Know the Trends
Before the interview, research current trends in the industries relevant to the agency's clients. Be prepared to discuss how you can tie client news to these trends and identify timely hooks that would make for compelling press releases.
✨Prepare for Interviews
Since you'll be interviewing SMEs and founders, practice your interviewing techniques. Think about the types of questions that will help you extract valuable insights and soundbites. This will show that you’re ready to hit the ground running.
✨Familiarise with AP Style
Brush up on your AP style proficiency before the interview. Being fluent in this style is crucial for editing clarity and credibility. You might even want to bring a few examples of how you've applied AP style in your previous work.
