At a Glance
- Tasks: Craft engaging press releases and story packages that grab attention.
- Company: Dynamic digital PR agency with a focus on impactful storytelling.
- Benefits: Flexible remote work, competitive pay, and fast feedback on your creative ideas.
- Other info: Join a collaborative team and enjoy steady project flow.
- Why this job: Shape narratives that lead to real media coverage and make a difference.
- Qualifications: Must be a journalist with 3+ years of experience in top-tier publications.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Freelance Journalist (Press Release Specialist) – We’re a digital PR agency looking for a journalist (strict requirement) to craft press releases and story packages that journalists actually want to cover. If you’ve spent years in a newsroom or writing for Tier-1/industry outlets and know how to find the angle, write the headline, and position the nut graf—this is for you.
Contract/Freelance · Remote
What you’ll do
- Turn client news, data, and insights into newsworthy press releases with clear angles, strong ledes, and quotable lines.
- Shape narratives: identify timely hooks, tie to trends, and anticipate editorial objections.
- Draft supporting assets (talk-tracks, quotes, bullets, email pitch copy) that make coverage easy.
- Interview SMEs/founders to extract proof, data points, and compelling soundbites.
- Collaborate with our PR strategists to align angle, audience, and outlet targets.
- Edit for clarity, credibility, and newsroom standards (AP/house style).
Must-haves (non-negotiable)
- You are a journalist by trade (current or former).
- 3+ years writing for Tier-1 news and/or authoritative industry publications (please list outlets).
- A portfolio of published, bylined pieces demonstrating news judgment and crisp, concise writing.
- Mastery of ledes, nut grafs, headline framing, and news values (timeliness, impact, novelty, authority).
- Experience interviewing sources and fact-checking; comfort with light data storytelling.
- Flawless English and AP-style proficiency.
Nice-to-haves
- Experience packaging proprietary data or surveys into coverage-ready narratives.
- Familiarity with embargoes/exclusives and how editors assess pitches.
- Sector exposure to real estate, finance, legal, tech, travel, and health (helpful, not required).
What we offer
- Flexible, remote contract work with a steady brief flow.
- Clear creative briefs and fast editorial feedback.
- Opportunity to shape angles that turn into real coverage, not vanity PR.
- Competitive per-project or retainer compensation.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing, Public Relations, and Writing/Editing
- Industries
- Marketing Services
Freelance Journalist (Press Release Specialist) employer: Linkifi
As a leading digital PR agency, we pride ourselves on fostering a dynamic and flexible work environment that empowers freelance journalists to thrive. With a steady flow of briefs and the opportunity to craft impactful narratives, our remote contract positions offer competitive compensation and the chance to collaborate with seasoned PR strategists. Join us to shape stories that resonate in the media landscape while enjoying the freedom of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Journalist (Press Release Specialist)
✨Showcase Your Best Work
Get a professional portfolio together that highlights your best articles, podcasts, or videos. Use platforms like Medium or your own website to showcase your work. Remember, potential clients want to see your writing style and versatility!
✨Dive into Freelance Platforms
Check out freelance job boards like Upwork, Freelancer, and Fiverr to find gigs suited for journalists and media professionals. Tailor your profile to highlight your niche expertise, whether it’s investigative reporting or digital content creation!
✨Network with Peers and Editors
Get involved in online journalism communities and forums. Join Facebook groups or Twitter chats where journalists hang out—this is where you can learn about confidential job leads and get personal referrals from fellow freelancers!
✨Pitch, Pitch, Pitch!
Don't wait for job offers to come to you. Actively pitch your ideas to publications. Research the editors of magazines or websites that inspire you—it’s all about getting your foot in the door. Who knows, your next big gig might come from a killer idea you send their way!
We think you need these skills to ace Freelance Journalist (Press Release Specialist)
Some tips for your application 🫡
Showcase Your Best Work:As a freelance journalist, your portfolio is everything! Curate a selection of your best articles, blog posts, or multimedia projects that showcase your writing flair and versatility. Make sure to include a variety of topics and styles, and consider linking them directly in your application for easy access!
Tailor Your Pitch:When applying for a freelance role like this one with Linkifi, don’t just send a generic application. Tailor your pitch to resonate with Linkifi’s values and areas of focus. Mention specific articles or projects from them that inspire you and explain how your skills align with their mission — this shows you’ve done your homework!
Highlight Relevant Experience:Got experience in journalism or media? Make sure you highlight it! Whether it's internships, previous freelance gigs, or even writing for your uni paper, detail what you did and how it’s relevant to the role at Linkifi. Specific achievements, like awards or recognitions, can also give you that extra edge!
Flexibility & Availability:Since you're freelancing, mentioning your availability is key! Being flexible can make you more attractive to Linkifi. In your application, clearly outline your current workload and when you can take on new projects, so they can see you're ready to jump in when needed!
How to prepare for a job interview at Linkifi
✨Showcase Your Unique Voice
As freelancers in journalism and media, it's crucial to highlight your unique storytelling style. Share examples of your work that demonstrate your voice and perspective – whether that’s through articles, videos, or podcasts. This helps Linkifi see what you can bring to the table!
✨Pitch Stories Like a Pro
Freelancing often means you're selling your ideas just as much as your skills. Prepare a few story pitches that align with Linkifi’s focus and ethos, showing them you understand their audience and what they value. This will make you stand out as a proactive candidate who’s already thinking about content for them.
✨Be Ready for Technical Know-How
Expect technical questions related to the media tools and software you're familiar with — whether it’s editing software like Adobe Premiere or content management systems. Brush up on these tools, as being able to confidently discuss your tech skills could clinch your position!
✨Focus on Flexibility and Networking
As a freelancer, flexibility can be your ace in the hole. During your interview, be prepared to discuss how you manage your time and juggle multiple projects. Plus, if you have a network of contacts or collaborators, mention that too – it shows you're connected and can produce engaging content reliably.
