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- Tasks: Lead content creation and engagement on Instagram and TikTok for a premium brand.
- Company: Join a leading consumer-goods brand based in Edinburgh, known for its innovation.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and growth.
- Why this job: Make a real impact on brand growth while working with a dynamic team.
- Qualifications: 3–5 years in social media management, especially on Instagram and TikTok.
- Other info: This is a 6-month contract role with potential for future opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Denholm are delighted to be working with a leading premium consumer-goods brand based in Edinburgh. We are seeking a skilled and strategic Global Social Media Coordinator to lead content development and engagement across our client’s Instagram and TikTok platforms for an initial 6-month contract. The ideal candidate is a creative thinker with a strong understanding of social media trends and a proven ability to turn followers into loyal brand advocates. This is a key role within a small, collaborative team—balancing content creation with data-driven decision-making to drive growth and engagement.
Key Responsibilities
- Social Media Calendar Management
- Develop and maintain a dynamic, forward-looking content calendar for Instagram and TikTok.
- Ensure consistent, high-quality posting aligned with brand guidelines and tone of voice.
- Content Development & Community Engagement
- Create engaging, educational, and entertaining employee-generated content (EGC).
- Curate and incorporate user-generated content (UGC) to enhance community connection.
- Monitor platform conversations and engage with the audience in a timely, thoughtful manner.
- Collaborate with influencers and manage content campaigns from concept to completion.
- Stay informed on platform trends, tools, and features—proposing innovative ways to connect with our audience.
- Analytics & Performance Optimization
- Track, analyse, and report on content performance across key metrics (engagement, reach, virality).
- Use insights to iterate and improve content strategy and execution.
Experience
- 3–5+ years in social media management, with a strong focus on Instagram and TikTok.
- Demonstrated success managing influencer relationships and campaign execution.
Skills
- Strong understanding of short-form video content and platform-specific best practices.
- Exceptional copywriting skills with a creative and audience-first mindset.
- Excellent project management abilities; capable of managing multiple priorities simultaneously.
- Proficient with content management systems (Sprout, Notion experience is a plus).
This is an excellent opportunity to work in a collaborative and agile work environment whilst providing a tangible impact on brand growth and community development. You will have the ability to innovate, experiment, and lead in a fast-evolving digital landscape. If you are interested in joining a global brand name in consumer goods, get in touch today!
Social Media Coordinator employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Coordinator
✨Tip Number 1
Familiarise yourself with the brand's current social media presence. Spend time engaging with their content on Instagram and TikTok, noting what works well and where there might be opportunities for improvement. This will not only help you understand their tone and style but also give you insights to discuss during your interview.
✨Tip Number 2
Stay updated on the latest trends in social media, especially on platforms like Instagram and TikTok. Being able to speak knowledgeably about recent trends or viral content can demonstrate your passion and expertise in the field, making you a more attractive candidate.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss how you developed content, engaged with the community, and used analytics to drive decisions. This will showcase your hands-on experience and strategic thinking.
✨Tip Number 4
Network with professionals in the industry, particularly those who work in social media roles. Attend relevant events or join online communities where you can connect with others. This can provide valuable insights and potentially lead to referrals that could help you land the job.
We think you need these skills to ace Social Media Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly with Instagram and TikTok. Include specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of current trends. Mention how your skills align with the responsibilities outlined in the job description, especially in content creation and community engagement.
Showcase Your Creativity: If possible, include a portfolio or links to your previous work that demonstrates your ability to create engaging content. Highlight any successful campaigns or innovative strategies you've implemented in the past.
Highlight Analytical Skills: Emphasise your experience with analytics tools and your ability to use data to inform content strategy. Provide examples of how you've tracked performance metrics and adjusted strategies based on insights.
How to prepare for a job interview at LinkedIn
✨Showcase Your Creativity
As a Social Media Coordinator, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along a portfolio or screenshots of successful campaigns you've managed, especially on Instagram and TikTok.
✨Know the Brand Inside Out
Research the consumer-goods brand thoroughly before the interview. Understand their tone of voice, target audience, and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Data-Driven
Since the role involves analytics and performance optimisation, be ready to discuss how you've used data to inform your social media strategies. Prepare to share specific metrics from past campaigns that showcase your ability to drive engagement and growth.
✨Engagement Strategies
Think about innovative ways to engage with the audience on social media. Be prepared to discuss your ideas for community engagement, including how you would incorporate user-generated content and collaborate with influencers to enhance brand loyalty.
