Social Listening Consultant - Contract

Social Listening Consultant – Contract Insight Agency – Consumer Health Client £250-£300 per day – Outside IR35London – can be remoteAn award-winning insights agency is looking for a freelance Social Listening Consultant to support a strategic project for a leading consumer health brand in the Chinese market. This role requires fluency in Mandarin and hands-on experience with Brandwatch and Keyword.io to deliver high-impact insights.Role & Responsibilities:Understand the competitive landscape: Analyse consumer perceptions of competing products, uncover unmet needs, and monitor market dynamicsDeep dive into consumer needs and benefits: Identify what drives consumer interest, engagement, and loyalty within the health spaceExplore usage patterns, daily routines, and purchase drivers through online conversation analysisAnalyse sentiment and awareness: Measure how the brand and its competitors are discussed and perceived across key platformsWork with the wider insights team to develop strategic recommendations based on findings-helping shape brand, product, and communication strategiesSkills & Experience:Fluent in Mandarin Chinese (written and spoken) – essentialProven experience using Brandwatch and Keyword.io in an agency or brand-side environmentExperience in social listening, digital research, or consumer insights, ideally in the healthcare or FMCG sectors for the Chinese marketAble to turn unstructured data into actionable insights and clear narrativesDetail-oriented and culturally attuned to nuances in Chinese online conversationsBenefits£250-£300 per day, outside IR35, 4-6 week contractHow to ApplyRegister your interest by sending your CV to Lloyd Dunstall via the Apply link on this pageSocial Listening / Brandwatch / Keyword.io / Agency / Healthcare / Mandarin / Chinese / ChinaDesired Skills and ExperienceSkills & Experience:Fluent in Mandarin Chinese (written and spoken) – essentialProven experience using Brandwatch and Keyword.io in an agency or brand-side environmentExperience in social listening, digital research, or consumer insights, ideally in the healthcare or FMCG sectors for the Chinese marketAble to turn unstructured data into actionable insights and clear narrativesDetail-oriented and culturally attuned to nuances in Chinese online conversations