SEO & PPC Executive

Role: SEO & PPC Executive – NormantonSalary: up to £32k per annumWorking Hours: Monday – Friday 08:30am- 17:30pmBenefits:25 Days Annual Leave + Bank HolidaysPensionAnnual bonus schemeOnsite parkingBespoke progression planElevation Recruitment Group – Marketing Division are excited to be exclusively working with a global retailer.Job overview: We are looking for an SEO & PPC Executive to join our in-house marketing team to drive growth and improving our online visibility. You will play a pivotal role in optimising our website, increasing search engine rankings, and driving both organic and paid traffic.Responsibilities: Creating engaging and optimised website contentKeyword research and competitor analysis.Local SEO Content e.g. Google Business Profile / Bing PlacesOversee the creation and management of paid ad campaigns (primarily Google Ads, Bing Ads & META)Crafts compelling ad copy and optimise landing pages for maximum click-through and conversion rates in PPC campaignsMonitor and analyse website performance using analytics tools to identify areas for improvement.Stay up-to-date with the latest SEO & PPC trends and algorithm updates.Collaborate with the marketing and ecommerce teams to ensure SEO best practices are implemented.Identify opportunities for SEO & PPC improvements and make recommendations accordingly.Whilst carrying out the above role, training will also be provided to allow skill set development if successful candidate wants to.Required skills:2 years minimum experience in SEO & PPC.Strong English skillsStrong copywriting skillsStrong understanding of search engine algorithms and best practices.Excellent analytical and problem-solving skills.Strong communication and interpersonal skills.Ability to work independently and as part of a team.Good working knowledge of the Microsoft Office Suite.A passion for digital marketing and a desire to stay up-to-date with industry trends.Desirable skills: Knowledge of SEO tools and analytics platforms (e.g. Google Analytics, Search Console, SEMrush).Knowledge of paid search advertising (PPC).Knowledge of the electrical wholesale industry (not essential).