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- Tasks: Lead video solutions sales and strategy for LinkedIn's marketing offerings.
- Company: Join LinkedIn, the largest professional network, dedicated to creating economic opportunities.
- Benefits: Enjoy a hybrid work model, flexible hours, and a culture of trust and inclusion.
- Why this job: Be part of a transformative team shaping the future of video marketing.
- Qualifications: 15+ years in advertising, with expertise in video solutions and strong communication skills.
- Other info: Work collaboratively with cross-functional teams and engage directly with clients.
The predicted salary is between 72000 - 108000 £ per year.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.
This role will be based in London, United Kingdom. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking an experienced Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.
Core Responsibilities
- Help shape our go to market strategy & sales approach for LinkedIn’s video offering
- Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
- Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
- Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
- Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
- Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
- Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
- Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management
Qualifications
Basic Qualifications:
- 15+ years experience in the advertising industry
- 7+ years experience in social, CTV or programmatic video advertising
- Ability to work across a complex and multi-layered client organization as well as global internal teams with a key focus on selling video solutions to a combination of video investment teams, social teams or programmatic buyers
- Technical acumen (eg adtech, martech knowledge)
Preferred qualifications:
- Experience bringing new video products to market
- Proven ability to create data driven go to market strategies that drive revenue
- Experience negotiating video partnerships with agencies and clients
- Expert understanding of the streaming video marketplace
- Deep understanding of advertiser and agency marketing organizations
- Experience working with B2B advertisers
- Strong critical thinking skills and judgement
- Excellent communication and presentation skills
- Ability to work and collaborate effectively across functions
- Strong problem solving skills, comfortable working through ambiguity
- Bachelor’s degree or equivalent
Suggested Skills:
- Video Solution based selling
- Social Media
- Programmatic Sales Enablement
- Video Media Buying
Senior Video Solutions Lead - LinkedIn Marketing Solutions employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Video Solutions Lead - LinkedIn Marketing Solutions
✨Tip Number 1
Familiarise yourself with LinkedIn's video advertising products and their unique selling points. Understanding the nuances of their offerings will help you engage effectively with potential clients and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the advertising industry, especially those who have experience with video solutions. Attend relevant events or webinars to build connections that could lead to referrals or insights about the role.
✨Tip Number 3
Prepare to discuss your previous experiences in developing go-to-market strategies for video products. Be ready to share specific examples of how you've successfully driven revenue and engaged clients in the past.
✨Tip Number 4
Showcase your understanding of the streaming video marketplace by staying updated on current trends and challenges. This knowledge will not only impress interviewers but also position you as a thought leader in the field.
We think you need these skills to ace Senior Video Solutions Lead - LinkedIn Marketing Solutions
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Senior Video Solutions Lead position. Tailor your application to highlight relevant experience in video advertising and your ability to engage with clients.
Craft a Compelling CV: Your CV should clearly showcase your 15+ years of experience in the advertising industry, particularly in social, CTV, or programmatic video advertising. Use specific examples to demonstrate your achievements and how they relate to the role.
Write a Strong Cover Letter: In your cover letter, express your passion for video solutions and how your background aligns with LinkedIn's goals. Highlight your experience in developing go-to-market strategies and your ability to negotiate partnerships, as these are key aspects of the role.
Showcase Your Technical Acumen: Make sure to mention your technical knowledge in adtech and martech within your application. This will demonstrate your capability to work effectively across complex client organisations and internal teams, which is crucial for this position.
How to prepare for a job interview at LinkedIn
✨Showcase Your Video Expertise
Make sure to highlight your extensive experience in video advertising during the interview. Discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your deep understanding of the video marketplace and your ability to drive revenue.
✨Understand LinkedIn's Culture
Familiarise yourself with LinkedIn's values and culture, especially their commitment to trust, care, inclusion, and fun. Be prepared to discuss how you can contribute to this environment and align your work ethic with their mission to create economic opportunities.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully engaged with sales teams, product marketing, and other departments to achieve common goals.
✨Demonstrate Data-Driven Decision Making
Given the emphasis on creating data-driven go-to-market strategies, come prepared with examples of how you've used data to inform your decisions in previous roles. This could include metrics from past campaigns or insights that led to successful negotiations with clients.
