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- Tasks: Lead video solutions strategy and engage with clients to drive growth.
- Company: Join LinkedIn, the largest professional network transforming the way the world works.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for personal growth.
- Why this job: Be at the forefront of video marketing innovation and make a real impact.
- Qualifications: 15+ years in advertising, with expertise in social video sales and strategy.
The predicted salary is between 72000 - 108000 £ per year.
Senior Video Solutions Lead – LinkedIn Marketing Solutions
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Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.
Job Description
This role will be based in London, United Kingdom. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking a Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.
Core Responsibilities
- Help shape our go to market strategy & sales approach for LinkedIn’s video offering
- Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
- Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
- Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
- Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
- Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
- Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
- Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management
Qualifications
Basic Qualifications
- 15+ years experience in the advertising industry
- 7+ years experience in social video advertising sales
- Technical acumen (eg. measurement, programmatic)
Preferred Qualifications
- Experience bringing new video products to market
- Experience navigating complex, multi-layered client organizations and collaborating with global internal teams to sell video solutions to video investment teams, social teams, and programmatic buyers
- Proven ability to create data driven go to market strategies that drive revenue
- Experience negotiating video partnerships with agencies and clients
- Expert understanding of the social and streaming video marketplace
- Deep understanding of advertiser and agency marketing organizations
- Experience working with B2B advertisers
- Strong critical thinking skills and judgement
- Excellent communication and presentation skills
- Ability to work and collaborate effectively across functions
- Strong problem solving skills, comfortable working through ambiguity
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience
Suggested Skills
- Video Solution based selling
- Social Media
- Programmatic
- Sales Enablement
- Social Video Media Buying
Global Data Privacy Notice for Job Candidates: Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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Senior Video Solutions Lead - LinkedIn Marketing Solutions employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Video Solutions Lead - LinkedIn Marketing Solutions
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that Senior Video Solutions Lead role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in video solutions and social media advertising. Whether it’s a blog post, a video, or even a LinkedIn article, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to video solutions and sales strategies. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at LinkedIn and contributing to their innovative video solutions.
We think you need these skills to ace Senior Video Solutions Lead - LinkedIn Marketing Solutions
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Video Solutions Lead role. Highlight your experience in social video advertising sales and how it aligns with LinkedIn's mission to connect marketers with decision-makers.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven revenue or successfully launched video products in the past. We love seeing results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our culture of trust, care, and fun. Share your passion for video solutions and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the hiring process. Let’s get started!
How to prepare for a job interview at LinkedIn
✨Know Your Video Solutions
Make sure you’re well-versed in LinkedIn's video offerings. Familiarise yourself with their portfolio of video ad solutions and be ready to discuss how these can benefit potential clients. This will show your genuine interest and expertise in the role.
✨Showcase Your Sales Strategy
Prepare to share specific examples of how you've developed and executed successful go-to-market strategies in the past. Highlight your experience in navigating complex client organisations and how you’ve unlocked new budgets and growth opportunities.
✨Engage with Data
Since this role requires a data-driven approach, come prepared with insights or case studies that demonstrate your ability to create strategies based on data analysis. Discuss how you’ve used metrics to drive revenue in previous roles.
✨Collaborative Mindset
Emphasise your ability to work across functions. Be ready to discuss how you’ve collaborated with sales teams, product marketing, and other departments to achieve common goals. This will highlight your teamwork skills, which are crucial for this position.
