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For Companies At a Glance
- Tasks: Lead marketing strategies for SaaS clients, focusing on growth and lead generation.
- Company: Join a vibrant marketing agency dedicated to helping small/medium SaaS companies thrive.
- Benefits: Enjoy hybrid work, free office perks, quarterly bonuses, and fun team events.
- Why this job: Be part of a young, creative team making a real impact in the SaaS industry.
- Qualifications: 3+ years in marketing, SaaS experience, and strong project management skills required.
- Other info: Work from a stunning WeWork office in London with a dynamic team.
The predicted salary is between 48000 - 52000 £ per year.
Full-time Senior Marketing Manager
Remote/Hybrid (must be accessible to London)
Salary: £60,000 - £65,000 + bonuses
About Us
We’re a fast-growing marketing agency offering outsourced marketing services for small/medium SaaS companies. Our services include SaaS marketing strategy, content, ads, lead magnets, and website conversion updates. We’re a small business of 20 employees, split between London and Europe. We’re a young team passionate about modern, creative marketing campaigns.
The Role
We’re looking for a marketer with expertise in creating comprehensive strategies, including content and ads, for companies in the SaaS industry. You will be responsible for developing and overseeing the marketing strategy for multiple SaaS clients. This includes:
- Taking on SaaS clients who are typically struggling with lead gen and/or GTM.
- Market research and competitor analysis.
- Identifying the ideal customer profile.
- Targeting and audience segmentation.
- Deciding on content pillars.
- Mapping out a multi-layered retargeting ads funnel via Google Ads, LinkedIn Ads and Meta Ads.
- Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads.
- Managing your team of Marketing Exec, Ads manager, Designer, Developer, Content expert.
- Creative ideas for lead magnet campaigns.
- Website optimisations and landing page briefs.
- Regular internal and client meetings.
- Reporting to the CEO.
To implement your strategy, there will be a mixture of hands-on work and managing your team of in-house and external resources, such as content creators, designers and developers.
Key skills/experience:
- Experience working for a SaaS/Tech client or agency.
- At least 3 years experience working in marketing.
- Experience managing LinkedIn ad campaigns.
- Proven successful content marketing campaign experience.
- A creative and strategic mind.
- Excellent communication skills.
- Excellent project management skills.
- Data attribution knowledge.
- Analytical and multitasking skills.
Added benefits:
- Hybrid work.
- Stunning WeWork London office location.
- Free tea, coffee and beer at the office.
- Quarterly bonuses based on client success.
- Quarterly staff parties.
- Monthly team quiz with cash prizes.
- Career growth opportunities, as we are on a mission to scale.
Location
The role is hybrid, with 2 days in the London, Waterloo office (WeWork) and 3 days working from home.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (B2B SaaS)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding current strategies and tools will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the SaaS space, especially those who have experience in marketing roles. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful marketing campaigns you've managed. Highlight your role in developing strategies and achieving measurable results to showcase your expertise.
✨Tip Number 4
Research StudySmarter's approach to marketing and their client base. Tailoring your conversation to align with our values and demonstrating how you can contribute to our mission will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Manager (B2B SaaS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS marketing. Focus on specific achievements, such as successful campaigns you've managed, and quantify your results where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SaaS marketing and your understanding of the challenges faced by small/medium companies. Mention how your skills align with the role and provide examples of your strategic thinking.
Showcase Relevant Experience: In your application, emphasise your experience with LinkedIn ad campaigns and content marketing. Provide details about past projects that demonstrate your ability to develop multi-layered marketing strategies.
Highlight Team Management Skills: Since the role involves managing a team, include examples of your leadership experience. Discuss how you've successfully collaborated with different roles, such as designers and content creators, to achieve marketing goals.
How to prepare for a job interview at LinkedIn
✨Showcase Your SaaS Expertise
Make sure to highlight your experience in the SaaS industry during the interview. Discuss specific campaigns you've worked on, particularly those that involved lead generation and go-to-market strategies, as this is crucial for the role.
✨Demonstrate Your Strategic Thinking
Prepare to discuss how you would develop a multi-layered marketing strategy for a hypothetical SaaS client. This could include market research, audience segmentation, and content pillars, showcasing your ability to think critically and strategically.
✨Communicate Clearly and Confidently
Given the importance of communication skills in this role, practice articulating your thoughts clearly. Be ready to explain your past projects and results in a concise manner, ensuring you convey your ideas effectively to the interviewers.
✨Prepare Questions About Team Management
Since you'll be managing a team, come prepared with questions about their current team dynamics and how they collaborate. This shows your interest in leadership and helps you understand how you can fit into their existing structure.
