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For Companies At a Glance
- Tasks: Lead category strategy and shopper insights to drive success across multiple European markets.
- Company: Join a top FMCG business with a global focus and high-performing teams.
- Benefits: Enjoy competitive perks, collaborative culture, and opportunities for growth.
- Why this job: Make an impact by turning data into strategies that enhance brand visibility and sales.
- Qualifications: 7+ years in Category Management and Shopper Marketing; strong analytical and communication skills required.
- Other info: Experience with major retailers and managing distributors across countries is essential.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity to join a high-performing, internationally-focused team within a leading FMCG business. We are looking for a Category & Shopper Marketing Manager to take ownership of category strategy, shopper insights, and promotional performance across multiple markets and customers in Europe.
The Role
You will be the go-to expert for all things category development and shopper marketing, responsible for turning data into actionable strategies that drive commercial success across brands, distributors, and retailers. Collaborating closely with Sales, Marketing, and Regional teams, you’ll help shape plans that deliver real value at the shelf and online.
Key Responsibilities
- Drive category and shopper insight development using retail and distributor data (e.g., Nielsen, GfK, IQVIA)
- Support sales teams with customer strategies, trade plans, and post-promo evaluations
- Build compelling customer presentations and proposals for NPD and range reviews
- Align distributor plans with brand, category, and retailer priorities
- Lead the category agenda with key customers and support best-in-class execution
- Manage and optimise databases and tools for continuous insight delivery
- Work with regional and EU teams to champion the Customer Marketing function
About You
- Highly analytical with strong Excel and PowerPoint skills
- Experienced in turning data into creative retail solutions
- Knowledge of the European retail landscape and experience working with top-tier retailers (e.g., Carrefour, Rossmann, DM)
- Proven background in Category Management and Shopper Marketing (7+ years)
- Strong communicator, confident with stakeholders, and collaborative by nature
- Experience managing distributors across multiple countries is essential
- People management experience (minimum 3 years)
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category & Shopper Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in category management and shopper marketing, especially within the European retail landscape. Understanding the nuances of top-tier retailers like Carrefour and Rossmann will give you an edge in discussions and interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience in category strategy and shopper insights. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable strategies in your previous roles. Highlighting your analytical skills and successful projects will demonstrate your capability to drive commercial success.
✨Tip Number 4
Showcase your people management experience by discussing how you've led teams or collaborated with cross-functional groups. Emphasising your ability to work with sales and marketing teams will illustrate your fit for this collaborative role.
We think you need these skills to ace Senior Category & Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Category Management and Shopper Marketing. Use specific examples that demonstrate your analytical skills and ability to turn data into actionable strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with the European retail landscape and how your previous experiences align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise your proficiency in Excel and PowerPoint, as well as your experience with retail data sources like Nielsen or GfK. Provide examples of how you've used these tools to drive commercial success in past roles.
Highlight Collaborative Experience: Since the role involves working closely with Sales, Marketing, and Regional teams, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively with diverse stakeholders.
How to prepare for a job interview at LinkedIn
✨Showcase Your Analytical Skills
As a Senior Category & Shopper Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples where you've turned data into actionable strategies, particularly using tools like Excel and PowerPoint.
✨Understand the European Retail Landscape
Familiarise yourself with the key players in the European retail market, such as Carrefour and Rossmann. During the interview, mention any relevant experience you have working with these retailers or similar ones, as this will show your understanding of the market dynamics.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of examples where you've successfully worked with sales, marketing, or regional teams to drive category strategies. Be ready to discuss how you can align distributor plans with brand priorities and deliver value at the shelf.
✨Demonstrate People Management Experience
Since the role requires people management skills, be prepared to talk about your experience leading teams. Share specific instances where you've managed distributors across multiple countries and how you fostered collaboration and success within your team.
