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- Tasks: Lead global SEM campaigns and optimise performance for subscription-based apps.
- Company: Join Prime Insights, a dynamic US-based company revolutionising market research through innovative apps.
- Benefits: Enjoy remote work flexibility, competitive pay, and a growth budget in a fast-paced environment.
- Why this job: Be part of a high-performing team focused on data-driven user growth and impactful results.
- Qualifications: 4+ years of SEM experience with proven success in mobile app growth; multilingual skills are a plus.
- Other info: This is a full-time role; freelancers juggling multiple projects will not be considered.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company: Prime Insights
Start Time: 9–10am CET (flexible)
Location: Remote (Europe preferred)
About Prime Insights
Prime Insights is a fast-growing US-based company connecting millions of users to market research surveys through proprietary panel apps. With a focus on slick UX, global reach, and high user incentives, we’re building the next generation of rewarded apps — and we’re just getting started.
At Prime Insights, we’re building one of the most powerful app ecosystems in the survey and reward space and we’re looking for a Senior SEM Manager to join our performance team.
What we’re looking for:
- Someone who lives and breathes search. You’ve run global campaigns across Google Ads and Bing, deeply understand ROAS and LTV tracking, and can scale non-eCommerce, subscription-based apps through performance-first search strategy.
- You’re not just managing keywords, you’re obsessing over cohorts, testing landing pages, and pushing the edge of what SEM can do.
Your profile:
- 4+ years of hands-on SEM experience
- Proven results driving paid search growth for subscription-based mobile apps
- Strong understanding of cohorted ROAS, CAC vs LTV, and performance optimization
- Experience running campaigns in languages other than English
- Fluency in French, German, or Spanish is a strong plus
- Experience with global campaigns across Tier 1 markets
- Comfortable with Google Tag Manager, GA4, and ideally SQL
- Bonus: Experience with landing page optimization / CRO
What we offer:
- Remote role, start between 9–10am CET
- Work with a high-performing, lean team obsessed with data and user growth
- Fast-moving environment with ownership and no red tape
- Growth budget, competitive pay, and opportunity to scale with us
How to Apply:
Use the Easy Apply button.
❗Important: We are not considering freelancers working on multiple projects simultaneously. This is a full-time position for a dedicated Search Engine Optimization Manager who’s ready to fully commit to a single product ecosystem and contribute meaningfully to its long-term success.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Marketing Manager
✨Tip Number 1
Familiarise yourself with Prime Insights' app ecosystem and their approach to market research surveys. Understanding their unique selling points will help you tailor your discussions during interviews and demonstrate your genuine interest in their mission.
✨Tip Number 2
Brush up on your knowledge of ROAS, LTV tracking, and performance optimisation strategies specific to subscription-based apps. Be prepared to discuss how you've successfully implemented these strategies in your previous roles.
✨Tip Number 3
If you speak any languages other than English, especially French, German, or Spanish, make sure to highlight this in conversations. This could set you apart from other candidates and show your ability to manage campaigns in diverse markets.
✨Tip Number 4
Demonstrate your hands-on experience with tools like Google Tag Manager and GA4. Be ready to share specific examples of how you've used these tools to optimise campaigns and improve performance metrics in your past roles.
We think you need these skills to ace Search Engine Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Search Engine Marketing Manager position at Prime Insights. Familiarise yourself with their focus on performance-first search strategies and subscription-based apps.
Tailor Your CV: Highlight your relevant experience in SEM, particularly your success with global campaigns and subscription-based mobile apps. Use specific metrics to demonstrate your achievements, such as ROAS and LTV improvements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for search marketing and your understanding of the industry. Mention any experience with languages other than English and your familiarity with tools like Google Tag Manager and GA4.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail, which is crucial for a role focused on performance optimisation.
How to prepare for a job interview at LinkedIn
✨Showcase Your SEM Expertise
Be prepared to discuss your hands-on experience with SEM, particularly in managing global campaigns across Google Ads and Bing. Highlight specific examples of how you've driven paid search growth for subscription-based mobile apps.
✨Understand Key Metrics
Demonstrate your understanding of important metrics like ROAS, CAC vs LTV, and performance optimisation. Be ready to explain how you have used these metrics to inform your strategies and improve campaign performance.
✨Language Skills Matter
If you speak French, German, or Spanish, make sure to mention this during the interview. Discuss any relevant experience running campaigns in these languages, as it could set you apart from other candidates.
✨Emphasise Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about your experience with tools like Google Tag Manager and GA4. If you have SQL skills, mention how you've used them to enhance your SEM strategies.
