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- Tasks: Lead strategic qualitative research projects and engage with major consumer brands.
- Company: Join a top Creative Research & Strategy agency known for innovative methodologies.
- Benefits: Enjoy excellent career progression and the chance to work on high-profile accounts.
- Why this job: Be part of a respected team, creatively solving big brand challenges with cultural insights.
- Qualifications: Experience in qualitative research and a passion for brand planning is essential.
- Other info: This role offers hands-on moderation and client contact from day one.
The predicted salary is between 60000 - 80000 £ per year.
Are you a strategic qualitative researcher with a strong interest in brand planning? We are working with a Creative Research & Strategy agency who have cultivated partnerships with a diverse range of consumer brands. They do strategic, international qual, using experimental methodologies and cultural insights projects too.
They are looking to bring in either a confident Associate Director or established Director from a creative agency or someone who is fascinated about the world of brand planning to lead some of their biggest accounts from the offset. You will have the opportunity for lots of client contact, whilst staying hands-on in moderation and creating exceptional deliverables and multimedia outputs. It’s a chance to really be creative.
You will be passionate about strategic & exploratory briefs and a natural moderator. This agency is genuinely one of the best respected boutiques around, doing a mix of qual and ad hoc quant, solving companies’ biggest problems. Projects can be anything from multimarket innovation for Google, brand and innovation for Ford, and strategic advice for PepsiCo & William Grant's brands.
They have managed to differentiate themselves by hiring strategic minds and giving great insight and strategic advice, so not only can you be creative in project design and delivery but also strategic in your recommendations. This agency offers superb progression (the MDs both joined as RMs for example and a lot of people have grown with the business), it has always been a great place to push your career on and learn the skills you need for the next stage as a director.
If this sounds like the role for you, apply now, or get in touch for more info!
Qualitative Research Director employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Research Director
✨Tip Number 1
Familiarise yourself with the latest trends in qualitative research and brand planning. This will not only help you during interviews but also demonstrate your genuine interest in the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the creative research and strategy space. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights into the role and the agency.
✨Tip Number 3
Prepare to discuss specific case studies from your past work that showcase your strategic thinking and creativity. Highlight how you've successfully led projects or contributed to brand planning, as this will resonate well with the agency's focus.
✨Tip Number 4
Research the agency's previous projects and clients, such as Google and Ford. Being able to reference their work and express how your skills align with their needs will show that you're proactive and genuinely interested in joining their team.
We think you need these skills to ace Qualitative Research Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of a Qualitative Research Director. Familiarise yourself with brand planning and the specific methodologies mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in qualitative research and brand planning. Use specific examples that demonstrate your strategic thinking and creativity in past roles, especially if you've worked with well-known brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for strategic research and your interest in the agency's work. Mention specific projects or brands they’ve worked with that resonate with you, and explain how your skills align with their needs.
Showcase Your Creativity: Since the role involves creating exceptional deliverables and multimedia outputs, consider including a portfolio or examples of your previous work that highlight your creative approach to research and strategy.
How to prepare for a job interview at LinkedIn
✨Showcase Your Strategic Thinking
As a Qualitative Research Director, it's crucial to demonstrate your strategic mindset. Prepare examples of how you've approached brand planning in the past, highlighting your ability to connect insights with business objectives.
✨Be Ready to Discuss Methodologies
Familiarise yourself with various qualitative methodologies, especially experimental ones. Be prepared to discuss how you've applied these methods in previous projects and how they can benefit the agency's clients.
✨Highlight Your Client Interaction Skills
Since this role involves significant client contact, emphasise your experience in managing client relationships. Share specific instances where you've successfully navigated client expectations and delivered exceptional results.
✨Demonstrate Your Passion for Creativity
This agency values creativity in project design and delivery. Bring examples of innovative projects you've led or contributed to, showcasing your ability to think outside the box while still meeting strategic goals.
