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For Companies At a Glance
- Tasks: Lead product positioning, messaging, and go-to-market strategies for mobile identity solutions.
- Company: IDlayr is transforming online identity for a mobile-first world, enhancing security and user experience.
- Benefits: Enjoy competitive salary, flexible remote work, and share ownership opportunities.
- Other info: Show us your CV and examples of your product marketing work!
- Why this job: Join a fast-paced startup and shape the future of mobile identity for leading enterprises.
- Qualifications: 4-7 years in product marketing, ideally in B2B SaaS or cybersecurity; strong communication skills required.
The predicted salary is between 43200 - 72000 £ per year.
About Us
IDlayr is re-inventing online identity for a mobile-first world, helping banks and large enterprises to streamline user experience, improve security and cut fraud. As we scale, we’re looking for a Product Marketing Manager who can help us clearly position our products and business solutions, drive go-to-market success, and tell compelling stories that resonate with enterprise decision makers.
The Role
As Product Marketing Manager, you will be responsible for ensuring that our products resonate with the target market, are well-positioned against competitors, and drive customer acquisition and retention. You will be working closely with product, sales, customer success and engineering teams to deeply understand our technology and translate its value into clear, differentiated narratives for enterprise audiences.
Key Responsibilities
- Product Positioning & Messaging
- Develop clear, differentiated positioning and messaging for our mobile identity solutions.
- Tailor narratives for key buyer personas.
- Go-to-Market (GTM) Execution
- Lead the planning and execution of product and feature launches.
- Partner with product and engineering to ensure market-fit and timing.
- Develop GTM playbooks and sales enablement materials (e.g., battlecards, pitch decks, demo scripts).
- Customer and Market Insights
- Conduct user and customer research to understand pain points and product-market fit.
- Track competitors and industry trends.
- Analyze product usage and funnel data to uncover opportunities.
- Content and Campaign Support
- Collaborate on marketing campaigns with compelling product-centric content (white papers, blog posts, webinars, explainer videos).
- Translate technical features into user benefits for demand gen and lifecycle marketing.
- Sales and Customer Enablement
- Equip sales and CS teams with training, playbooks, and objection-handling content.
- Create case studies, testimonials, and proof points from early customers.
Requirements
- 4–7 years of product marketing experience, ideally in B2B SaaS or cybersecurity/identity markets. Fintech/Regtech experience also beneficial.
- Proven track record of marketing API-based products/solutions to enterprise buyers.
- Strong understanding of the enterprise cybersecurity landscape, preferably with exposure to identity (IAM), mobile security or authentication.
- Exceptional written and verbal communication skills, with an ability to simplify technical concepts for business audiences.
- Experience working cross-functionally with Product, Engineering, and Sales teams.
- Comfortable working in a fast-paced, fully remote startup environment.
- Bonus: Familiarity with the buying journey in regulated industries like banking or telco.
What We Offer
- Competitive salary + benefits + share ownership
- Flexible remote working
- A high-impact role in a rapidly growing company
- The chance to shape how the world’s leading enterprises adopt mobile identity
How to Apply
Send us your CV and a short note telling us why you’d be a great fit. If you’ve created product marketing assets for API-based/SaaS products, we’d love to see examples.
Product Marketing Manager - Mobile Identity employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Mobile Identity
✨Tip Number 1
Familiarise yourself with the mobile identity landscape and the specific challenges faced by enterprise decision-makers. Understanding their pain points will help you tailor your conversations and demonstrate how our solutions can address their needs.
✨Tip Number 2
Network with professionals in the fintech and cybersecurity sectors. Engaging with industry experts can provide valuable insights and connections that may give you an edge during the interview process.
✨Tip Number 3
Prepare to discuss your experience with API-based products and how you've successfully marketed them to enterprise clients. Be ready to share specific examples of your past successes and how they relate to the role.
✨Tip Number 4
Showcase your ability to work cross-functionally by highlighting any collaborative projects you've been involved in. Emphasising your teamwork skills will demonstrate that you're a good fit for our dynamic, remote environment.
We think you need these skills to ace Product Marketing Manager - Mobile Identity
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2B SaaS or cybersecurity. Emphasise any work you've done with API-based products and your understanding of the enterprise cybersecurity landscape.
Craft a Compelling Note: In your short note, clearly articulate why you are a great fit for the Product Marketing Manager role. Mention specific skills that align with the job description, such as your ability to simplify technical concepts and your experience in creating marketing assets.
Showcase Relevant Work: If you have created product marketing assets for API-based or SaaS products, include examples in your application. This could be links to white papers, blog posts, or any other relevant content that demonstrates your expertise.
Research IDlayr: Familiarise yourself with IDlayr's products and their positioning in the market. Understanding their approach to mobile identity solutions will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at LinkedIn
✨Understand the Product and Market
Before the interview, make sure to thoroughly research IDlayr's mobile identity solutions and the broader cybersecurity landscape. Familiarise yourself with their competitors and current market trends to demonstrate your knowledge and passion for the industry.
✨Craft Your Story
Prepare to articulate your previous experiences in product marketing, especially in B2B SaaS or related fields. Highlight specific examples where you successfully positioned products or led go-to-market strategies, as this will resonate well with the interviewers.
✨Showcase Your Communication Skills
Since exceptional written and verbal communication skills are crucial for this role, practice simplifying complex technical concepts into clear narratives. Be ready to discuss how you've done this in past roles, particularly for enterprise audiences.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview that show your interest in the role and the company. Inquire about their current challenges in product positioning or how they envision the future of mobile identity, which can help you stand out as a thoughtful candidate.