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- Tasks: Lead SEM campaigns to boost traffic and conversions using data-driven strategies.
- Company: Join Clinked, a dynamic team focused on empowering collaboration through innovative tools.
- Benefits: Enjoy flexible working options, competitive salary, and professional development support.
- Why this job: Shape our digital growth while collaborating in a creative, data-driven environment.
- Qualifications: Bachelor's degree and 3+ years of SEM experience required; Google Ads knowledge preferred.
- Other info: Mentorship opportunities available; stay ahead with the latest SEM trends.
The predicted salary is between 36000 - 60000 £ per year.
As our Performance SEM Strategist, you’ll spearhead search engine marketing programs to drive high-intent traffic, conversions, and long-term ROI. You’ll partner with cross-functional teams—analytics, creative, product—to design holistic SEM strategies and continuously optimize campaign performance using data-driven insights.
Key Responsibilities
- SEM Strategy & Campaign Planning: Develop and execute SEM campaigns across Google Ads, Bing Ads, PLAs, and YouTube. Undertake deep keyword research, competitor analysis, and audience segmentation to identify growth opportunities.
- Performance Optimization & Analytics: Monitor CPC, CTR, CPA, ROAS, conversion rate; implement A/B and multivariate tests. Optimize bids, adjust budgets, refine ad copy, and enhance landing pages.
- Reporting & Insights: Deliver weekly/monthly insights reports and performance briefings to leadership. Identify new growth channels, tactics, and automation opportunities.
- Cross‑Functional Collaboration: Work alongside UX, product, and dev teams to improve campaign-to-landing page cohesion. Mentor SEM Analysts; help build scalable processes and best practices.
- Innovation & Learning: Stay current on SEM trends, tools, and platform updates; bring in fresh tactics and automation techniques.
Requirements
- Must-have: Bachelor's degree in Marketing, Business, Analytics, or related field. 3+ years of direct SEM experience with demonstrated optimization success. Hands-on experience with Google Ads, Bing Ads, Analytics, and bid-management tools (e.g., Search Ads 360, Marin, Skai). Strong analytics skills: Excel proficiency, familiarity with tracking and reporting software. Excellent communicator, with ability to present and translate data into actionable insights.
- Nice-to-have: Google Ads/Bing certification. Experience with PLAs, YouTube ads, and multichannel digital campaigns. Exposure to CRO, UX, and landing page optimization techniques.
Benefits & Culture
- Competitive salary & performance-based bonuses
- Flexible working (remote/hybrid options)
- Professional development support (certifications, conferences)
- Collaborative, data-driven environment with a focus on innovation and growth
Why Clinked? At Clinked, you’ll join a dynamic team dedicated to empowering teams through intuitive collaboration tools. As our Performance SEM Strategist, you’ll shape our digital acquisition engine and help drive meaningful user growth.
Ready to Apply? If you’re passionate about search marketing, data, and driving ROI, we’d love to hear from you! Please share your resume, examples of successful campaigns, and any relevant certifications.
Performance SEM Specialist employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance SEM Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and digital marketing. This will not only help you during interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the SEM space, especially those who work at companies similar to StudySmarter. Engaging with them on platforms like LinkedIn can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your optimisation success, as this will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Consider obtaining relevant certifications, such as Google Ads or Bing Ads certifications. These credentials can enhance your profile and show your dedication to professional development in SEM.
We think you need these skills to ace Performance SEM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEM, particularly your hands-on work with Google Ads and Bing Ads. Use specific metrics to showcase your success in previous campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for search marketing and data-driven strategies. Mention specific examples of successful campaigns you've managed and how they align with the role's responsibilities.
Showcase Your Analytical Skills: Since strong analytics skills are a must-have, include examples of how you've used data to optimise campaigns. Highlight your proficiency in Excel and any tracking/reporting software you’ve used.
Include Relevant Certifications: If you have Google Ads or Bing certifications, make sure to mention them in your application. This will demonstrate your commitment to professional development and expertise in the field.
How to prepare for a job interview at LinkedIn
✨Showcase Your SEM Expertise
Be prepared to discuss your previous SEM campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and optimisation success.
✨Demonstrate Analytical Skills
Since strong analytics skills are a must-have for this role, come ready to talk about how you've used data to drive decisions. Bring examples of how you've monitored key performance indicators like CPC, CTR, and conversion rates, and how those insights led to actionable changes.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you’ve worked with other teams, such as UX or product development. Be ready to share examples of successful collaborations that improved campaign performance and landing page cohesion.
✨Stay Current on SEM Trends
Research the latest trends and tools in SEM before your interview. Being able to discuss recent developments or innovative tactics shows your passion for the field and your commitment to continuous learning.
