Performance Marketing Specialist - Global Financial Services
Performance Marketing Specialist - Global Financial Services

Performance Marketing Specialist - Global Financial Services

Full-Time 32400 - 54000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage and optimise PPC campaigns while bringing them in-house.
  • Company: Join a thriving global financial services leader with decades of success.
  • Benefits: Enjoy hybrid working, a competitive salary, and clear career progression.
  • Why this job: Make a real impact in a new digital marketing function with growth opportunities.
  • Qualifications: 2-3 years of PPC experience, data analysis skills, and familiarity with Google Ads.
  • Other info: Be part of an exciting transformation in a stable industry.

The predicted salary is between 32400 - 54000 £ per year.

Ready to bring PPC campaigns in-house for a global financial powerhouse? Do you geek out over Google Ads performance metrics? Can you spot a keyword opportunity from a mile away? Have you spent the last couple of years mastering the art of PPC campaign management? Our client – a highly profitable financial services leader – is looking for their next digital marketing star. They are offering you the chance to make a genuine impact by bringing their PPC campaigns in-house by the end of the year.

What makes this opportunity different?

  • You’ll shape the future: Initially managing their agency relationships, but with a clear roadmap to bring PPC fully in-house by November.
  • You’ll have real influence: Work directly with their Head of Digital to transform how they approach digital acquisition.
  • You’ll see tangible results: Drive significant growth across both B2B and high-net-worth private client segments.
  • You’ll build versatile skills: Bridge the gap between PPC expertise and broader digital marketing knowledge, including SEO.
  • You’ll gain valuable financial services experience: Perfect if you’re looking to specialize in a sector that pays well and provides stability.

The day-to-day reality:

Your first three months will focus on taking control of agency relationships, ensuring they deliver against plans and KPIs. After that, you’ll be central to bringing PPC in-house, creating campaigns that drive both corporate FX and high-value private client business.

You’ll be:

  • Managing and optimizing PPC campaigns across Google Ads and Microsoft Advertising.
  • Creating data-driven reports that actually influence business decisions.
  • Working with the data analyst to blend GA4 and CRM data for deeper insights.
  • Developing keyword strategies for both B2B and B2C audiences.
  • Creating landing pages that convert (without having to write the copy).
  • Supporting the development of an exciting new payments solution product.

You’ll thrive here if:

  • You have 2-3 years of hands-on PPC campaign management experience.
  • You’re comfortable analyzing data in Excel (formulas, pivot tables, visualizations).
  • You’ve managed campaigns with decent budgets (ideally £30k+ monthly spend).
  • You understand how to categorize keywords into logical ad groups.
  • You’ve worked with GA4 and Google Ads platforms extensively.
  • You’re comfortable managing agency relationships.
  • You have some knowledge of SEO (or are willing to learn).

Why our client, why now?

Our client isn’t just financially stable – they’re thriving. With 45 years of success behind them and exciting plans to scale in the UK and expand to the US, you’re joining at the perfect moment to make your mark. The digital marketing function is relatively new, which means massive opportunity for someone who can demonstrate value quickly. Their Head of Digital was specifically brought in to transform their approach, and now needs a right-hand person to execute the vision.

The package:

  • Salary up to £45,000.
  • Hybrid working (3 days in their modern Victoria office, 2 days from home).
  • The chance to bring a critical marketing function in-house.
  • Clear career progression as the digital marketing function grows.
  • The stability of an established financial services leader.

Ready to talk? We’re the exclusive recruitment partner for this search. If you have the PPC expertise they need and you’re looking for a role where you can truly make your mark, let’s chat. Hit apply! We’re reviewing applications now, and our client is keen to move quickly with the right person.

LinkedIn

Contact Detail:

LinkedIn Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Performance Marketing Specialist - Global Financial Services

✨Tip Number 1

Familiarise yourself with the latest trends in PPC and digital marketing, especially within the financial services sector. This will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.

✨Tip Number 2

Network with professionals in the financial services and digital marketing fields. Attend relevant webinars or local meetups to connect with others who might provide insights or even referrals for the position.

✨Tip Number 3

Prepare to discuss specific PPC campaigns you've managed, focusing on metrics and results. Be ready to explain how your strategies led to growth, as this will showcase your hands-on experience and ability to drive tangible results.

✨Tip Number 4

Research the company’s current digital marketing efforts and think of innovative ideas you could bring to the table. Presenting fresh concepts during your discussions can set you apart from other candidates.

We think you need these skills to ace Performance Marketing Specialist - Global Financial Services

PPC Campaign Management
Google Ads Expertise
Microsoft Advertising Proficiency
Data Analysis in Excel
Keyword Strategy Development
Agency Relationship Management
GA4 Familiarity
Budget Management (ideally £30k+ monthly)
Landing Page Optimisation
Understanding of B2B and B2C Audiences
SEO Knowledge
Data-Driven Reporting
Problem-Solving Skills
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your PPC campaign management experience, especially any work with Google Ads and Microsoft Advertising. Include specific metrics or achievements that demonstrate your success in managing campaigns with significant budgets.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the opportunity to bring PPC in-house. Mention your understanding of the financial services sector and how your skills can contribute to their digital marketing transformation.

Showcase Relevant Skills: Emphasise your analytical skills, particularly your proficiency in Excel and experience with GA4. Highlight any knowledge of SEO and your ability to manage agency relationships, as these are key aspects of the role.

Demonstrate Impact: Use examples from your previous roles to illustrate how you've driven growth through PPC campaigns. Discuss specific strategies you implemented and the results achieved, showing how you can make a tangible impact in this new position.

How to prepare for a job interview at LinkedIn

✨Showcase Your PPC Expertise

Be prepared to discuss your hands-on experience with PPC campaigns in detail. Highlight specific campaigns you've managed, the budgets involved, and the results achieved. This will demonstrate your capability and confidence in handling their PPC needs.

✨Understand the Financial Services Sector

Familiarise yourself with the financial services industry, especially how digital marketing plays a role in it. Being able to speak knowledgeably about trends and challenges in this sector will set you apart as a candidate who is genuinely interested in the role.

✨Prepare Data-Driven Insights

Since the role involves creating data-driven reports, come prepared with examples of how you've used data to influence business decisions in past roles. Discuss your proficiency with tools like Excel and GA4, and be ready to explain how you analyse and interpret data.

✨Demonstrate Your Agency Management Skills

As you'll initially manage agency relationships, be ready to discuss your experience in this area. Share examples of how you've successfully collaborated with agencies to meet KPIs and how you plan to transition those relationships in-house.

Performance Marketing Specialist - Global Financial Services
LinkedIn
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