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- Tasks: Lead Google Ads and Shopping campaigns, optimising for client success.
- Company: Join a dynamic digital agency focused on performance marketing.
- Benefits: Enjoy a hybrid work setup and a collaborative culture.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: Experience in PPC management and strong analytical skills required.
- Other info: Salary ranges from £35,000 to £40,000.
The predicted salary is between 35000 - 40000 £ per year.
About The Company: An exciting opportunity has opened up at a growing digital agency for a Paid Ads Specialist with a passion for performance marketing and a sharp focus on Google platforms. In this role, you’ll lead on Google Search and Shopping campaigns, driving measurable results for clients across diverse industries. The position is ideally suited to someone who enjoys working hands-on with data, ad optimisation, and crafting strategies that convert. Working alongside content, SEO, and social teams, you'll play a critical role in delivering integrated digital marketing solutions. The agency fosters a collaborative and forward-thinking culture where your input into processes and strategies will help shape the future of the paid media offering. With a hybrid setup based in Reading, this is a chance to make a genuine impact within a nimble and innovative environment.
Key Responsibilities:
- Develop and manage high-performing Google Ads and Shopping campaigns tailored to client goals.
- Conduct keyword research, audience segmentation, and competitor analysis to inform strategic decisions.
- Continuously optimise campaigns through bid adjustments, A/B testing, and creative refinement.
- Produce insightful performance reports with clear recommendations for improvement.
- Collaborate with SEO, content, and social teams to ensure cohesive cross-channel strategies.
Essential Experience:
- Demonstrable experience in PPC management with a focus on Google Search and Shopping.
- Strong analytical skills with the ability to interpret performance data and optimise accordingly.
- Proficiency in Google Analytics, Tag Manager, and ad reporting tools.
- Experience writing compelling ad copy and managing eCommerce or product-led campaigns.
- Ability to manage multiple client projects simultaneously in a fast-paced environment.
Salary: £35,000 - £40,000
Paid Ads Specialist employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Ads Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads and Shopping campaigns. Staying updated on new features and best practices will not only enhance your knowledge but also demonstrate your commitment to potential employers.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in PPC. Engaging in conversations and attending industry events can provide valuable insights and may even lead to referrals for job openings.
✨Tip Number 3
Showcase your analytical skills by working on personal projects or case studies that involve Google Ads. Being able to present real-world examples of how you've optimised campaigns and achieved results will set you apart from other candidates.
✨Tip Number 4
Collaborate with others in the field, perhaps through online forums or social media groups. Sharing experiences and strategies can help you learn more about effective campaign management and may lead to job opportunities at agencies like ours.
We think you need these skills to ace Paid Ads Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management, particularly with Google Ads and Shopping. Include specific examples of campaigns you've managed and the results achieved to demonstrate your analytical skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and detail how your skills align with the role. Mention your experience with data analysis and ad optimisation, and how you can contribute to the agency's collaborative culture.
Showcase Relevant Skills: Emphasise your proficiency in Google Analytics, Tag Manager, and any ad reporting tools you’ve used. Highlight your ability to write compelling ad copy and manage eCommerce campaigns, as these are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, and that your documents are well-structured and easy to read. A polished application reflects your attention to detail.
How to prepare for a job interview at LinkedIn
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with Google Ads and Shopping campaigns. Highlight specific examples where you've successfully optimised campaigns and driven measurable results, as this will demonstrate your hands-on knowledge and ability to deliver performance.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've interpreted performance data in the past. Discuss any tools you've used, like Google Analytics or Tag Manager, and how they helped you make informed decisions that improved campaign outcomes.
✨Prepare for Collaboration Questions
Given the collaborative nature of the agency, be ready to talk about your experience working with other teams, such as SEO, content, and social media. Share instances where your collaboration led to successful integrated marketing strategies, showcasing your teamwork skills.
✨Craft Compelling Ad Copy Examples
As writing compelling ad copy is essential for this role, prepare a few examples of ads you've created. Be ready to explain your thought process behind them and how they contributed to the success of your campaigns, demonstrating your creativity and strategic thinking.
