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- Tasks: Lead multi-channel marketing campaigns to boost brand visibility and generate leads.
- Company: Join a fast-scaling software company at the forefront of cybersecurity.
- Benefits: Enjoy remote work, flexible hours, 25 days holiday, and a collaborative team culture.
- Other info: Must be UK based; focus on work-life balance and KPI management.
- Why this job: Make an impact in a high-growth role with opportunities for progression and learning.
- Qualifications: Experience in tech, especially cybersecurity, with strong project management skills required.
The predicted salary is between 45000 - 55000 £ per year.
We are working with a fast-scaling software company operating at the forefront of the cybersecurity sector. With continued investment in marketing and ambitious growth plans, they are looking to hire an experienced data-driven Marketing Program Manager to lead the strategy and execution of multi-channel marketing campaigns that drive brand visibility, demand generation, and lead nurturing. Target audiences include Military, Federal, Financial Services.
What’s in It for You?
- £45,000 – £55,000
- Fully remote working
- 25 days holiday (rising with service) + bank holidays + duvet days
- Flexible hours and strong focus on work-life balance
- Pension and cashback healthcare scheme
- Collaborative team environment with a learning-first culture
- Opportunities to progress in a high-impact role
Responsibilities:
- Plan and deliver multi-channel marketing programs (ABM, email, webinars, events, content syndication, paid media)
- Collaborate with sales and product marketing to run targeted campaigns that generate pipeline from key accounts and DMUs
- Create campaign briefs and high-value content (whitepapers, case studies, blogs, infographics) aligned with market trends
- Reverse funnelling to measure target conversion rates against campaign targets
- Work cross-functionally with marketing, sales, and customer success to ensure campaign alignment with business goals
Who/what are we looking for?
- Experience working in the Tech industry, ideally Cybersecurity
- Significant experience managing and executing effective demand/lead generation campaigns
- Strong project management and communication skills
- Understanding of B2B buyer journeys and sales funnels
- Experience managing external agencies to scale campaigns/execution
- KPI management (e.g. MQLs, MQL to SQL, MQL to customer, Cost per MQL, CAC, CLV)
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Program Manager
✨Tip Number 1
Familiarise yourself with the latest trends in cybersecurity marketing. Understanding the unique challenges and opportunities in this sector will help you speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the cybersecurity field, especially those who work in marketing roles. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific multi-channel marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive brand visibility and demand generation effectively.
✨Tip Number 4
Showcase your project management skills by discussing tools and methodologies you’ve used to manage campaigns. Highlighting your organisational abilities will reassure the hiring team that you can handle the demands of the role.
We think you need these skills to ace Marketing Program Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the tech industry, particularly in cybersecurity. Emphasise your project management skills and any successful demand generation campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of B2B buyer journeys and how your previous experiences align with the responsibilities of the Marketing Program Manager role. Use specific examples to showcase your achievements.
Highlight Key Metrics: When detailing your past roles, include key performance indicators (KPIs) that you managed, such as MQLs, CAC, and conversion rates. This will show your data-driven approach and ability to measure campaign success.
Showcase Collaboration Skills: Since the role involves working cross-functionally, mention any experiences where you collaborated with sales, product marketing, or customer success teams. Highlight how these collaborations led to successful outcomes.
How to prepare for a job interview at LinkedIn
✨Showcase Your Data-Driven Approach
As a Marketing Program Manager, it's crucial to demonstrate your ability to analyse data and make informed decisions. Be prepared to discuss specific examples of how you've used data to drive marketing strategies and improve campaign performance.
✨Understand the Cybersecurity Landscape
Familiarise yourself with the current trends and challenges in the cybersecurity sector. This knowledge will not only impress your interviewers but also help you articulate how your skills can contribute to their goals in this niche market.
✨Highlight Cross-Functional Collaboration
Since the role involves working closely with sales, product marketing, and customer success, be ready to share experiences where you've successfully collaborated across teams. Emphasise your communication skills and how they have facilitated successful campaigns.
✨Prepare for KPI Discussions
Given the emphasis on KPI management in the job description, come prepared to discuss key performance indicators you've managed in previous roles. Be specific about how you tracked these metrics and the impact they had on your marketing efforts.