Marketing Data & Insights Analyst

A little bit about Parsley Box We’ve established ourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable. Our mission is to support healthy ageing and make Parsley Box the brand of choice for this demographic and our online presence is core to helping us achieve this. Role OverviewAs the Marketing Data & Insights Analyst, you will unlock growth opportunities by transforming data into actionable insight. With a blend of technical BI expertise, SQL proficiency, and a strong grasp of digital marketing performance, you’ll lead the development of dashboards, optimise campaign effectiveness, and inform strategic decisions across the business. From web and SEO analytics to channel attribution and customer journeys, your insights will directly impact how we attract, convert, and retain customers.The role is based in Edinburgh, with hybrid working available (minimum of 3 days in the office).Key ResponsibilitiesWeb Content, SEO & AI DiscoverabilityManage and optimise web content to improve search engine rankings and AI discoverability across traditional and emerging platformsConduct keyword research and implement SEO best practices to drive organic trafficOptimise for AI-powered and voice search technologies, ensuring content is structured for semantic relevance and featured snippet potentialCollaborate with internal teams and content agencies to ensure digital assets are fully optimisedMonitor backlinks, traffic sources and crawlability to identify growth opportunitiesCoordinate technical SEO improvements with the in-house tech teamAnalyse user behaviour on-site to recommend enhancements to site architecture, navigation, landing pages, and UX to improve conversionsMarketing Channel AnalysisAnalyse performance across traditional and digital channels, including TV, press, paid search, social media, email, SEO, and affiliate channelsRun A/B and multivariate tests to optimise creative, messaging and targetingTrack customer journeys across platforms and devices to support accurate attributionDeliver insight-led recommendations to improve acquisition, retention, and ROASKeep up to date with competitor tactics and emerging digital trendsBusiness Intelligence & DashboardingDesign, build, and maintain marketing dashboards in Looker Studio, Power BI or similar toolsUse SQL to extract, clean and analyse data from multiple sourcesCreate automated reporting frameworks to track performance against KPIsDeliver digestible, executive-level reports and presentations to support decision-makingDevelop historical benchmarks and visualise trends across key marketing metricsData Analysis & Strategic InsightsUse GA4, GTM, and ESPs (e.g. Mailchimp) to analyse campaign and customer behaviourIdentify actionable insights from marketing data to inform future strategyModel customer lifetime value and forecast campaign ROIMake data-led recommendations to optimise spend, targeting, and channel mixCollaborate with Brand, Tech, and Marketing teams to ensure insights translate into impact.Reports toHead of BrandKey relationshipsHead of TechAcquisition Marketing ExecutiveRetention Marketing ManagerDigital agencyContent and creative agenciesMeasured onRevenue growth and ROASOrganic traffic growthConversion rate and CPANew customer acquisitionCustomer retention and repeat order rateDashboard and insight deliveryExperience & Skills Needed4+ years’ experience in a digital, performance, or marketing analytics role within a high growth eCommerce or consumer businessStrong command of GA4 and Google Tag Manager, including advanced event tracking, custom triggers, and enhanced e-commerce configurationHands-on SQL skills and experience working with BI dashboards (e.g. Looker Studio, Power BI) to extract, visualise, and communicate actionable insightsSolid grasp of SEO best practices, including programmatic SEO, technical optimisation, and the evolving impact of AI on search visibilityExperience with server-side tracking and first-party data strategies, ensuring data integrity and privacy compliance in a post-cookie environmentAbility to work cross-functionally with Tech, Brand, and Agency teams to implement and action data-driven recommendationsDemonstrated critical thinking, with the ability to translate complex data into clear business insightsStrong commercial acumen, numeracy, and problem-solving capabilityExcellent communication and collaboration skills, with confidence presenting insights to senior stakeholdersMeticulous attention to detail and the ability to independently manage multiple projects and deadlinesSalary & BenefitsSalary up to £55,000 (depending on experience)6% company pension contribution (you contribute 5%) to help you plan for your future.Private Medical Insurance.Life insurance at 2x salary. 33 days annual leave including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years’ service. 2 wellbeing days per year to proactively support your physical and mental wellbeing. Flexible working options including use of the office and working from home up to 2 days a week. Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal.Modern workspace with onsite parking, café, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee.Employee discount scheme.Funded health screening for over 50s.Employee assistance helpline access for support at challenging times.We’re actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we’ll happily make any adjustments.