At a Glance
- Tasks: Lead online operations, boost player engagement, and manage game performance daily.
- Company: Join a dynamic gaming company focused on innovation and player satisfaction.
- Benefits: Enjoy flexible work options, competitive pay, and exciting corporate perks.
- Why this job: Be part of a vibrant culture that values creativity and impact in the gaming world.
- Qualifications: 4+ years in gaming or casino industry with US market knowledge required.
- Other info: Opportunity to shape player acquisition strategies and drive growth.
The predicted salary is between 43200 - 72000 Β£ per year.
Oversee daily online operations, including game performance, promotions, and player engagement.Research other game providers and internal teams to ensure a strong, updated content offering.Monitor KPIs such as GGR, NGR, ARPU, and player retention rates.Manage budgets, bonus structures, and promotional calendars to maximize ROI.Game and platform ManagementPlayer AcquisitionDevelop and execute acquisition strategies specifically targeting U.S.-based players.Leverage digital marketing channels (SEO, paid ads, affiliates, influencers, social media) to grow the player base.Manage relationships and negotiate performance-based deals.Create and optimize onboarding funnels to maximize player conversion rates.Work closely with all teams to ensure smooth transition from acquisition to retention phases.Proven experience and understanding in the casino or gaming industry 4+ yearsKnowledge or experience with the US market is a must
Marketing and Player acquisition Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Marketing and Player acquisition Manager
β¨Tip Number 1
Familiarise yourself with the latest trends in the U.S. gaming market. Understanding player preferences and behaviours can give you an edge when discussing strategies during interviews.
β¨Tip Number 2
Network with professionals in the gaming industry, especially those focused on player acquisition. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
β¨Tip Number 3
Prepare to discuss specific KPIs and how you've successfully managed them in previous roles. Being able to provide concrete examples will demonstrate your expertise and understanding of performance metrics.
β¨Tip Number 4
Showcase your knowledge of digital marketing channels by sharing successful campaigns you've executed. Highlighting your experience with SEO, paid ads, and social media will illustrate your capability to grow the player base effectively.
We think you need these skills to ace Marketing and Player acquisition Manager
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in the gaming industry, particularly any roles related to marketing and player acquisition. Use specific metrics to demonstrate your success in previous positions.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the U.S. market and how your skills align with the job requirements. Mention specific strategies you've implemented in the past that led to successful player acquisition.
Showcase Your Analytical Skills: Since the role involves monitoring KPIs, include examples of how you've used data to drive decisions in previous roles. Highlight your experience with metrics like GGR, NGR, and player retention rates.
Demonstrate Team Collaboration: The job requires working closely with various teams. Provide examples of how you've successfully collaborated with others in past roles, especially in transitioning players from acquisition to retention.
How to prepare for a job interview at LinkedIn
β¨Know Your Numbers
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as GGR, NGR, and ARPU. Be prepared to discuss how you've used these metrics in previous roles to drive player engagement and retention.
β¨Showcase Your Marketing Savvy
Be ready to share specific examples of successful digital marketing campaigns you've executed, particularly those targeting U.S.-based players. Highlight your experience with SEO, paid ads, and social media strategies.
β¨Demonstrate Industry Knowledge
Research the current trends in the casino and gaming industry, especially in the U.S. market. Being able to discuss recent developments or competitors will show your passion and understanding of the field.
β¨Collaboration is Key
Emphasise your ability to work cross-functionally with different teams. Prepare examples of how you've successfully collaborated with others to ensure a seamless transition from player acquisition to retention.