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- Tasks: Develop and evolve loyalty strategies for key brands, focusing on customer journeys.
- Company: Join a leading international retail group with ambitious growth plans.
- Benefits: Enjoy hybrid work, competitive pay, and opportunities for international travel.
- Why this job: Shape the future of loyalty while collaborating with a high-performing team.
- Qualifications: Strong experience in loyalty proposition development and excellent communication skills required.
- Other info: This is a strategic role, not focused on CRM execution or campaign delivery.
The predicted salary is between 80000 - 120000 £ per year.
Location: Hybrid (2-3 days a week in South West London) + occasional international travel
Day Rate: £400-£450 per day (Outside IR35)
Contract Length: 12 months
Start Date: ASAP
We are partnering exclusively with a leading international retail group to recruit a Loyalty Proposition Manager on a 12 month contract. This newly created role has been driven by ambitious strategic growth plans and offers the chance to help shape the future of loyalty across a diverse European brand portfolio.
The Opportunity
Working as part of a high-performing Centre of Excellence, you will support the development of loyalty strategies across a portfolio of brands - with immediate focus on two in particular. The role is strategic and proposition-focused - not about CRM execution or campaign delivery.
You will collaborate closely with existing loyalty team members (including a Loyalty Manager and Loyalty Specialist).
Key Responsibilities
- Develop and evolve loyalty strategies and customer propositions across key brands, both digitally and in-store.
- Take ownership of end-to-end customer journeys across channels, identifying opportunities for improvement and innovation.
- Partner with group tech, data, commercial and brand teams to roll out strategies and ensure cohesive delivery.
- Support a 3-6 month test-and-learn initiative to build a proof of concept for the two brands focusing on both online and offline scalability.
- Shape the longer term loyalty roadmap for the business based on customer insight and performance data.
- Stay ahead of loyalty trends, including tiered, point-based and subscription models.
- Operate in a consultative capacity within a Centre of Excellence model - influencing local market teams.
Who We Are Looking For
- Strong experience in loyalty proposition development.
- Experience working across both digital and in store loyalty propositions.
- Confident communicator with excellent stakeholder skills.
- Previous experience working within or alongside European markets is a strong advantage.
- Knowledge of loyalty mechanics including tier-based models or subscriptions is a plus.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager
✨Tip Number 1
Network with professionals in the loyalty and retail sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in loyalty strategies.
✨Tip Number 2
Research the specific brands you'll be working with. Understanding their current loyalty programmes and customer engagement strategies will help you demonstrate your knowledge and enthusiasm during interviews.
✨Tip Number 3
Prepare to discuss your experience with both digital and in-store loyalty propositions. Be ready to share examples of how you've successfully developed and implemented loyalty strategies in previous roles.
✨Tip Number 4
Familiarise yourself with the latest loyalty trends, especially tiered and subscription models. Being able to speak confidently about these topics will set you apart as a candidate who is proactive and knowledgeable.
We think you need these skills to ace Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in loyalty proposition development. Focus on relevant roles where you've worked on both digital and in-store loyalty strategies, showcasing your achievements and the impact you've made.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the key responsibilities, particularly your experience in developing loyalty strategies and your understanding of customer journeys.
Highlight Relevant Skills: Emphasise your strong communication and stakeholder management skills. Provide examples of how you've successfully collaborated with cross-functional teams, especially in a European context, to deliver loyalty initiatives.
Showcase Industry Knowledge: Demonstrate your awareness of current loyalty trends, such as tiered and subscription models. Mention any specific insights or experiences that relate to these trends, showing that you can contribute to shaping the future of loyalty for the brands involved.
How to prepare for a job interview at LinkedIn
✨Understand the Role
Make sure you have a clear understanding of what a Loyalty Proposition Manager does. Familiarise yourself with loyalty strategies, customer journeys, and how they apply to both digital and in-store environments. This will help you articulate your thoughts during the interview.
✨Showcase Your Experience
Prepare specific examples from your past work that demonstrate your experience in loyalty proposition development. Highlight any successful projects you've led or contributed to, especially those involving European markets, as this is a strong advantage for the role.
✨Stay Current on Trends
Research the latest trends in loyalty programmes, including tiered, point-based, and subscription models. Being able to discuss these trends and how they could be applied to the company's brands will show your enthusiasm and industry knowledge.
✨Prepare Questions
Think of insightful questions to ask about the company's loyalty strategies and future plans. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals.
