At a Glance
- Tasks: Lead CRM strategy and enhance user experience across global teams.
- Company: Toluna, a leader in research and insights with a diverse, inclusive culture.
- Benefits: Competitive pay, great benefits, and opportunities for career growth.
- Other info: Join a global team that values ownership, curiosity, and collaboration.
- Why this job: Make a real impact by driving innovation in CRM and data-driven decisions.
- Qualifications: Extensive Salesforce experience and strong analytical skills required.
The predicted salary is between 70000 - 90000 € per year.
About us: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
Responsibilities:
- Own and evolve the CRM product vision, roadmap, and delivery, ensuring alignment with business strategy and measurable outcomes.
- Act as the primary interface between business stakeholders and technical teams, translating complex business needs into clear user stories, epics, and prioritised backlogs.
- Lead CRM discovery sessions across Sales, Research, Operations, Marketing, Finance, and other functions to identify pain points, opportunities, and improvement areas.
- Define, maintain, and govern CRM taxonomies, hierarchies, and data models, supporting stakeholders in making the right structural decisions.
- Ensure all CRM solutions follow best practices, security standards, and scalable architecture principles.
- Coordinate releases, manage dependencies, and proactively communicate changes and impacts to the business.
- Define and track success metrics such as user adoption, efficiency gains, revenue impact, and data quality improvements.
- Leverage CRM reporting and dashboards to drive insight, transparency, and decision-making.
- Identify and implement opportunities for workflow automation, process optimisation, and data quality improvement.
- Explore and assess AI-driven CRM capabilities where they create tangible business value.
- Champion user experience and adoption, ensuring solutions are intuitive, low-friction, and well-documented.
- Lead change management, training, and enablement initiatives, gathering feedback and continuously iterating on the platform.
Your Profile (Skills):
- Extensive, hands-on experience with Salesforce, including deep knowledge of core CRM functionality.
- Proven experience owning and delivering product roadmaps for enterprise platforms.
- Strong ability to translate business requirements into technical solutions, user stories, and prioritised backlogs.
- Experience working closely with admins, architects, and developers in agile delivery environments.
- Proven experience driving adoption, change management, and user enablement.
- Excellent analytical, communication, and documentation skills.
Nice-to-Have:
- Experience within the insights, research, or data-driven industries.
- Knowledge of databases, system integrations, or wider enterprise architecture.
- Experience evaluating or implementing CRM replacements or proprietary platforms.
- Exposure to AI-driven CRM capabilities or automation initiatives.
Our Values:
- Acting with Ownership - Demonstrating individual accountability.
- Bringing a forward mindset - Being action-oriented, bold and entrepreneurial.
- Collaborating with Curiosity - Exhibiting teamwork through togetherness.
- Discussing openly, committing jointly - Sharing your views openly.
- Embracing empathy - Being egoless & caring.
What we Offer:
At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board. Join our global team. We welcome big thinking and reward great work.
CRM Director in London employer: LinkedIn
Toluna is an exceptional employer that fosters a diverse and inclusive workplace, offering competitive pay and comprehensive benefits. With a strong focus on employee growth and development, Toluna provides ample opportunities for career advancement within its global team, all while championing innovation and collaboration in the fast-paced insights industry. Join us to make a meaningful impact as we redefine the future of data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Toluna. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing the ins and outs of CRM systems, especially Salesforce. Show us you can translate business needs into tech solutions like a champ!
✨Tip Number 3
Don’t just talk about your skills; demonstrate them! Bring examples of how you've driven user adoption or improved processes in past roles. We love seeing real impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our team at Toluna.
We think you need these skills to ace CRM Director in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead CRM initiatives and make a real impact at Toluna.
Tailor Your Experience:Make sure to highlight your relevant experience with Salesforce and CRM product management. We love seeing how your background aligns with our needs, so don’t hold back on those specific achievements!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, as we appreciate well-structured applications that are easy to read.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at LinkedIn
✨Know Your CRM Inside Out
Make sure you have a solid grasp of Salesforce and its core functionalities. Be prepared to discuss how you've used it in past roles, especially in relation to product roadmaps and user adoption. This will show that you can hit the ground running.
✨Speak Their Language
Familiarise yourself with the specific terminology and challenges faced by Toluna in the insights and research industry. Use examples from your experience to demonstrate how you can translate complex business needs into actionable solutions, which is key for the CRM Director role.
✨Showcase Your Change Management Skills
Prepare to discuss your experience with driving user adoption and managing change. Have specific examples ready that highlight your ability to lead training initiatives and gather feedback to improve CRM solutions. This will resonate well with their focus on user experience.
✨Emphasise Collaboration and Curiosity
Toluna values teamwork and open communication, so be ready to share instances where you've successfully collaborated across departments. Highlight your curiosity in exploring AI-driven capabilities and how you've implemented innovative solutions in previous roles.
