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- Tasks: Lead and optimise high-budget Meta and Google Ads campaigns for a D2C brand.
- Company: Join a purpose-driven, design-led brand creating personalised gifts with a focus on sustainability.
- Benefits: Enjoy remote work flexibility, high-budget campaigns, and no rigid budget ceilings.
- Other info: This is a 3-month rolling contract with opportunities for creative experimentation.
- Why this job: Be hands-on in a fast-paced environment, driving growth and making impactful decisions.
- Qualifications: Experience managing high-spend Meta ad accounts and a strong understanding of D2C marketing required.
We are working with a purpose-driven, design-led D2C brand renowned for creating personalised, hand-crafted gifts that bring meaning, joy and artistry into everyday life. Committed to sustainability, ethics and human touch, this business believes in the emotional power of gifting and the magic of things made with love.
This role will bridge the gap while the client hires a permanent Performance Marketing Lead. Following a period of founder-led growth, they are looking for someone to take the reins and continue their aggressive ad scaling strategy. With seasonal peaks like Father's Day already mastered in the UK and US, the focus will shift to growth hacking through summer, rapid experimentation, and cracking untapped markets such as Australia.
The Interim Performance Marketing Lead will manage and scale high-budget paid media campaigns across Meta and Google Ads, driving acquisition in one of the brand’s most commercially important quarters. With the flexibility to test, iterate and explore new regions or tactics, this is a rare opportunity to be both hands-on and highly strategic in a fast-moving D2C business. You’ll report insights and data directly to the senior team and have real autonomy to make decisions that fuel growth.
The Interim Performance Marketing Lead will:
- Take full ownership of Meta and Google Ads campaigns, including daily management, optimisation, and scaling
- Build and refresh ad accounts and creative assets to support evergreen and seasonal campaigns
- Analyse and act on performance data, feeding back insights that inform future strategy
- Drive aggressive acquisition across core markets and new international regions
- Lead the charge on summer testing cycles, exploring fresh content formats and growth hacks
The role requires:
- Proven experience managing and scaling high-spend Meta ad accounts (ideally £250k+/month)
- Hands-on execution skills, building ads, analysing performance and driving iteration
- Experience working solo or in a lean team; self-starter mentality is essential
- Strong understanding of D2C performance marketing with a commercial eye for what converts
- Ability to thrive in highly seasonal, fast-paced environments where agility is key
Benefits:
- Remote-first role with flexibility around working hours
- Opportunity to work on high-budget, creatively rich campaigns
- Ability to drive direct revenue impact and inform future hiring strategy
- No rigid budget ceilings – the more market you find, the more you can scale
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Apply now to take your career to the next level with this fabulous company.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the brand's ethos and product offerings. Understanding their commitment to sustainability and the emotional power of gifting will help you align your marketing strategies with their core values, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with high-budget Meta and Google Ads campaigns. Be prepared to discuss specific examples where you've successfully scaled campaigns, as this will demonstrate your capability to manage the aggressive ad scaling strategy they are looking for.
✨Tip Number 3
Highlight your ability to thrive in fast-paced environments. Share instances where you've had to adapt quickly to seasonal changes or market demands, as this role requires agility and a self-starter mentality.
✨Tip Number 4
Prepare to discuss innovative growth hacking techniques you've employed in previous roles. The company is looking for someone who can explore fresh content formats and drive acquisition in untapped markets, so showcasing your creativity will set you apart.
We think you need these skills to ace Interim Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with high-budget Meta and Google Ads campaigns. Include specific metrics that demonstrate your success in scaling ad accounts, especially if you've managed budgets of £250k or more.
Craft a Compelling Cover Letter: In your cover letter, express your passion for D2C marketing and your understanding of the emotional power of gifting. Mention how your hands-on execution skills and self-starter mentality make you a perfect fit for this interim role.
Showcase Relevant Experience: When detailing your previous roles, focus on your ability to thrive in fast-paced environments and your experience with seasonal marketing strategies. Highlight any successful campaigns you've led that align with the company's goals.
Prepare for Potential Questions: Think about how you would approach the challenges mentioned in the job description, such as driving aggressive acquisition and exploring new markets. Be ready to discuss your strategies and past experiences during the interview.
How to prepare for a job interview at LinkedIn
✨Showcase Your Ad Management Skills
Be prepared to discuss your experience managing high-budget Meta and Google Ads campaigns. Highlight specific examples where you've successfully scaled campaigns, focusing on metrics that demonstrate your impact.
✨Demonstrate a Growth Hacking Mindset
Since the role involves aggressive growth strategies, come equipped with ideas for innovative testing cycles and fresh content formats. Share past experiences where you’ve implemented growth hacks that led to significant results.
✨Understand the Brand's Values
Familiarise yourself with the company's commitment to sustainability and the emotional power of gifting. Be ready to discuss how these values can influence your marketing strategies and resonate with their target audience.
✨Prepare for Data-Driven Discussions
As the role requires analysing performance data, be ready to talk about how you interpret data to inform strategy. Bring examples of how your insights have shaped previous campaigns and led to successful outcomes.