At a Glance
- Tasks: Create and implement exciting marketing strategies to boost our brand visibility.
- Company: Join Optical Express, the UK's leading provider of eye care services.
- Benefits: Enjoy a competitive salary, free optical products, and career progression.
- Other info: Work in a modern office with superb technology support.
- Why this job: Make a real impact in a dynamic environment while enhancing patient care.
- Qualifications: Degree in Marketing preferred; 2+ years of marketing experience required.
The predicted salary is between 30000 - 40000 € per year.
As the UK's leading private provider of laser eye, premium intraocular lens and cataract surgery, our expert Surgeons undertake more procedures collectively than any other national provider. For over 35 years, millions of patients have trusted Optical Express with their eye care. We are focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology.
An exciting opportunity has become available for a talented and dynamic Marketing Executive to join our team in Glasgow City Centre. The successful candidate will play a pivotal role in developing and implementing comprehensive marketing strategies to enhance visibility and drive growth for Optical Express.
As a Marketing Executive your main duties will involve:
- Developing and implementing targeted social media strategies to engage, educate and support our patient community.
- Managing content planning and publishing across platforms including Facebook, Instagram, X, LinkedIn and TikTok.
- Planning, designing and executing segmented email campaigns tailored to patient needs.
- Delivering personalised, compliant messaging with a focus on engagement and performance.
- Producing clear, compelling written content suitable for both patient and healthcare professional audiences.
- Optimising website copy, including blog articles, landing pages and digital resources, applying SEO best practices and brand tone of voice.
- Providing logistical and marketing support in the planning and execution of trade shows, conferences, and exhibitions.
- Assisting in the development of recruitment marketing initiatives that attract top-tier talent and reflect our employer brand.
- Gathering and curating impactful patient testimonials that reflect the value and quality of our services.
- Collaborating with internal teams to develop and execute integrated marketing plans aligned with strategic business objectives.
Qualifications:
- Degree in Marketing, Communications, or a related field would be preferred.
- Proven experience (2+ years) in a marketing role.
- Strong understanding of marketing principles, brand management, and marketing communications.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and prioritise workflow effectively.
What's in it for you?
- Competitive salary
- Free or discounted optical products/procedures
- Career progression
- Modern working environment with superb technology support
Marketing Executive in Glasgow employer: LinkedIn
Optical Express is an exceptional employer, offering a dynamic work environment in the heart of Glasgow City Centre. With a strong focus on employee growth and development, we provide competitive salaries, career progression opportunities, and modern technology support, all while fostering a culture that prioritises exceptional patient care and innovative marketing strategies. Join us to make a meaningful impact in the eye care industry and enjoy unique benefits such as free or discounted optical products and procedures.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing projects. Whether it’s social media campaigns or email newsletters, having tangible examples of your work can really set you apart from other candidates. Make sure to highlight any results you achieved!
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Understand their brand voice and think about how you can contribute to their goals. Bring fresh ideas to the table during your interview – they’ll love your enthusiasm and creativity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Executive role. Highlight relevant experience and skills that match the job description, like social media strategies and content creation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our mission at Optical Express. Keep it engaging and personal – we love a good story!
Showcase Your Writing Skills:Since the role involves producing clear and compelling written content, make sure to include examples of your writing in your application. Whether it's blog posts or social media content, we want to see your style and creativity!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at LinkedIn
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing trends and strategies, especially in social media and email campaigns. Be ready to discuss how you can apply these to enhance Optical Express's visibility and growth.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your ability to create compelling content. Whether it's a successful social media campaign or an engaging blog post, be ready to share how your creativity has driven results.
✨Understand the Brand
Familiarise yourself with Optical Express’s brand voice and values. During the interview, demonstrate how you can align your marketing strategies with their mission of exceptional patient care and clinical outcomes.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing goals and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their success.
