Event Management - Account Director

Job Title: Experiential – Account Director 📍 Location: Hybrid (UK-based with travel across UK & Europe)🕒 Reporting To: Head of Client Services and the Chief Experiential Officer📅 Contract Type: 13 month FTC – Mat Leave Cover About brandformulabrandformula is a strategic marketing agency that brings brands to life through impactful, insight-led experiences across events, exhibitions, and activations. We work with ambitious brands in the financial services sector, delivering bold creative thinking and flawless execution.We are now looking for a confident, commercially driven Account Director – Experiential to lead our growing team, shape strategic direction, and deliver standout experiences across the UK and Europe.The RoleAs the Experiential – Account Director, you’ll oversee the day-to-day management of the Experiential team while driving growth, ensuring operational excellence, and acting as a senior client lead. Reporting into the Head of Client Services and the Chief Experiential Officer, you will work strategically across the agency, helping to integrate experiential thinking into broader client solutions and collaborating with other departments on upsell and cross-sell opportunities.This is a role for a strong leader who is not only strategically minded but also comfortable making confident decisions, leading from the front, and mentoring others.Key ResponsibilitiesLead and manage the Experiential team (3 direct reports), providing daily support, development, and performance oversightBe the key client contact for dedicated accounts, while supporting wider relationship management across all experiential projectsDrive sales and growth within the Experiential function, identifying new opportunities and leading cross-agency upsell initiativesOversee and manage end-to-end project delivery, from client brief through to final executionConfidently pitch and present to senior stakeholders, articulating strategic thinking and creative directionMaintain regular reporting and performance metrics, providing insight to the Executive Director and wider leadership teamWork closely with suppliers, ensuring timely delivery, cost management, and creative integrity Collaborate with exhibition designers and builders, demonstrating a solid understanding of materials, build methods, finishes, costs, and technical languageEnsure full financial oversight of the team’s work, including budget creation, estimate development, invoicing and reconciliationChampion innovation within the team – identifying fresh formats, technologies, and experiential trendsSupport team development – act as a mentor, provide training and advice, and create an environment for growth and learningTravel as required across the UK and Europe to oversee live event delivery (including occasional weekend travel during peak periods)What You’ll BringA minimum of 8 years’ experience in experiential marketing, events, or exhibitionsStrong background in managing both client relationships and internal teamsProven experience in cross-functional collaboration and growing business through upsellingA confident, strategic mindset – not afraid to make big decisions or challenge the status quoDeep understanding of exhibition build processes, with fluency in materials, finishes, and build costsSkilled in supplier and budget management, with strong commercial acumenProficient in Microsoft 365, particularly Excel and Canva Excellent presentation, communication, and stakeholder engagement skillsAbility to work at pace, meet tight deadlines, and manage multiple workstreams effectivelyPassionate about delivering industry-leading experiences and supporting team developmentWhy Join brandformula?At brandformula, you’ll be part of a collaborative, ambitious, and supportive team that’s passionate about creating exceptional work. You’ll have the autonomy to shape ideas, drive growth, and lead exciting projects across Europe and beyond.