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For Companies At a Glance
- Tasks: Lead and execute engaging email and SMS campaigns to boost customer loyalty.
- Company: Join a fast-growing, premium D2C fashion brand making waves in e-commerce.
- Benefits: Enjoy 25 days holiday, private healthcare, and discounts on products.
- Why this job: Be part of a creative team that values data-driven strategies and meaningful customer experiences.
- Qualifications: 3+ years in CRM or lifecycle marketing with strong e-commerce experience required.
- Other info: Hybrid work model with opportunities for travel to Europe on team retreats.
The predicted salary is between 28800 - 48000 £ per year.
We are recruiting for a high-growth, premium D2C ecommerce fashion brand. The business is expanding its CRM team to support long-term customer engagement across its ecommerce offerings.
This is a hands-on and strategic CRM Manager or senior exec role, ideal for someone with at least three years of experience in CRM or lifecycle marketing roles. You’ll own and execute campaigns that span welcome journeys, post-purchase flows, and ongoing engagement, using Klaviyo and Shopify to manage, personalise and optimise all CRM activity.
You’ll be responsible for growing customer retention and loyalty through intelligent, data-led campaigns. The role spans email, SMS, and first-party data strategy, supporting both premium product sales and high-value service/event participation.
Key Responsibilities
- Build and manage a first-party data strategy, evolving the CRM database into a core brand asset
- Create and optimise automated customer lifecycle journeys – including welcome, cross-sell, loyalty, and win-back flows
- Deliver campaign and always-on communications via email and SMS using Klaviyo
- Segment audiences using Shopify data to create personalised communications based on behaviour and intent
- Craft messaging that supports both technical product details and emotive storytelling
- Collaborate across e-commerce, creative, product, and experiential teams for joined-up delivery
- Manage the CRM calendar to align with product launches, customer journeys, and marketing moments
- Run A/B testing and continually refine strategy based on campaign performance
- Analyse metrics and report on engagement, retention, and customer lifetime value
- Ensure GDPR compliance and best practice in data handling
- Support the wider marketing and CX teams as needed
About You
You’re a commercially minded CRM specialist with a passion for creating meaningful customer experiences. You’re just as comfortable interpreting data as you are crafting copy, and you thrive in premium, purpose-led environments. You’re confident building CRM programmes from the ground up and want to make your mark within a growing, creative brand.
Experience Required
- 3+ years’ experience in CRM, email, or lifecycle marketing
- Strong track record in ecommerce or direct-to-consumer roles
- Experience balancing product-based campaigns with longer-term engagement strategies
- History of building customer journeys, segmentation strategies, and optimising lifecycle flows
- Experience working in fast-paced or scaling environments
- Cross-functional collaboration with brand, ecommerce, product and creative teams
- Demonstrable ownership of campaign KPIs, data strategy, or CRM calendar
Tools & Knowledge
- Advanced experience with Klaviyo (automations, segmentation, testing, analytics) or similar system
- Proficient with Shopify data and using it for behavioural segmentation or similar system
- Working knowledge of GDPR, deliverability best practice, and opt-in data management
- Bonus: exposure to Zendesk or similar CX platforms
Skills & Strengths
- Strategic mindset with strong technical CRM foundation
- Data literate – able to analyse performance and optimise based on results
- Confident working across physical product and experience-led customer journeys
- Able to develop emotionally resonant, insight-led messaging
- Comfortable managing budgets, calendars, and multichannel campaigns
- Highly collaborative, proactive, and commercially aware
- Passion for brand storytelling, customer behaviour, and purpose-driven businesses
Benefits
- 25 days holiday, with increases based on tenure
- Option to purchase additional holiday days
- Private healthcare
- Enhanced maternity and paternity pay
- Company sick pay and pension contribution
- Group Life Assurance (3x salary)
- Employee Assistance Programme and Virtual GP access
- Annual product allowance and staff discount
- Friends and family discount
- Some travel to Europe on team away days!
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with Klaviyo and Shopify, as these are essential tools for the role. Consider taking online courses or tutorials to enhance your skills in automating campaigns and segmenting audiences effectively.
✨Tip Number 2
Showcase your understanding of customer journeys by preparing examples of successful campaigns you've managed in the past. Be ready to discuss how you used data to optimise these journeys and improve customer retention.
✨Tip Number 3
Network with professionals in the e-commerce and CRM space. Attend industry events or webinars to connect with others and gain insights into current trends and best practices that can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and how you've used metrics to refine strategies. Being able to articulate your analytical approach will demonstrate your data literacy and strategic mindset, which are crucial for this role.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and lifecycle marketing. Focus on specific achievements related to email campaigns, customer retention, and data strategy that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creating meaningful customer experiences. Mention your familiarity with Klaviyo and Shopify, and how your skills can contribute to the company's growth.
Showcase Relevant Experience: In your application, emphasise your 3+ years of experience in CRM or email marketing. Provide examples of successful campaigns you've managed, particularly those involving segmentation and A/B testing.
Highlight Collaboration Skills: Since the role requires cross-functional collaboration, mention any experience working with creative, product, or e-commerce teams. Illustrate how you’ve successfully worked together to achieve campaign goals.
How to prepare for a job interview at LinkedIn
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, especially Klaviyo and Shopify. Be prepared to discuss specific campaigns you've managed, focusing on how you used data to drive customer engagement and retention.
✨Demonstrate Data Literacy
Since the role requires a strong understanding of data analysis, come equipped with examples of how you've interpreted metrics to optimise campaigns. Discuss any A/B testing you've conducted and the insights gained from those results.
✨Emphasise Collaboration Skills
This position involves working closely with various teams. Share experiences where you've successfully collaborated with creative, product, or e-commerce teams to deliver impactful campaigns. Highlight your ability to communicate effectively across departments.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles, particularly around customer journey optimisation or campaign performance, and how you overcame them.
