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- Tasks: Lead exciting email and SMS campaigns from planning to analysis.
- Company: Join a dynamic UK-based affiliate business in the iGaming sector.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Other info: Work with cross-functional teams and enhance your skills in a fast-paced setting.
- Why this job: Make an impact with data-driven strategies and innovative marketing techniques.
- Qualifications: Bachelor’s degree and 3+ years in digital marketing, with Ontraport experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain. The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making. iGaming experience is essential, with Ontraport experience preferred.
Responsibilities
- Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
- Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
- Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
- Manage customer data: Maintain and enhance email databases and marketing automation journeys.
- Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
- Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
- Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
- 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport.
- Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
- Experience collaborating across teams and presenting to both technical and non-technical stakeholders.
Email Marketing Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Ontraport and its features. Since experience with this platform is preferred, understanding its capabilities will help you stand out during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Showcase your iGaming knowledge. Research current trends and challenges in the iGaming industry to discuss how your insights can drive effective email marketing strategies tailored to this sector.
✨Tip Number 3
Prepare examples of successful email campaigns you've led. Be ready to discuss specific metrics and outcomes that highlight your ability to drive results through data-driven decision-making.
✨Tip Number 4
Network with professionals in the iGaming and email marketing fields. Engaging with others in these industries can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly with Ontraport and iGaming. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with data-driven decision-making and audience segmentation.
Showcase Relevant Skills: Emphasise your technical skills related to email marketing technology and your ability to analyse performance metrics. Highlight any experience you have with A/B testing and compliance with industry guidelines.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an Email Marketing Manager role.
How to prepare for a job interview at LinkedIn
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your experience with email marketing technology, especially Ontraport. Highlight specific campaigns you've led, focusing on your strategic planning and execution skills.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to drive results in previous roles. Discuss how you analyse performance metrics and identify trends to improve ROI, as this is crucial for the role.
✨Highlight Your iGaming Experience
Since iGaming experience is essential, be ready to talk about your familiarity with the industry. Share insights on how you've tailored email campaigns to engage audiences within this sector.
✨Emphasise Collaboration Skills
This role requires working across various teams. Prepare to discuss instances where you've successfully collaborated with marketing, IT, and sales teams to align email initiatives with broader business goals.