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- Tasks: Write engaging ad copy for Meta, TikTok, and YouTube to drive clicks and sales.
- Company: Bettervits is a fast-growing UK nutrition brand on a mission to help 1M+ customers thrive.
- Benefits: Enjoy fully remote work, flexible hours, competitive pay, and opportunities for professional growth.
- Why this job: Join a creative team that values impact, ownership, and collaboration in a dynamic environment.
- Qualifications: Experience in DTC copywriting with a focus on paid social media; strong writing skills required.
- Other info: Bonus points for understanding performance metrics and collaborating with creatives.
The predicted salary is between 28800 - 48000 £ per year.
Bettervits is one of the UK's fastest growing nutrition brands and we’re on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products have helped us bring 1M+ customers closer to their best selves.
We’re looking for a DTC Copywriter who lives and breathes paid social media. You’ll write copy that stops the scroll, sells the solution, and makes people click. Whether it’s a punchy Meta ad or a viral TikTok hook, you know what gets attention and drives action. Calculated and creative copy is what we’re after.
What You’ll Be Doing:
- Writing ad copy for Meta, TikTok and YouTube ads: headlines, hooks, body copy and CTAs
- Crafting multiple angles and variations for A/B testing
- Developing thumb-stopping hooks tailored to each platform and audience
- Collaborating with the creative team to concept ad ideas and storylines
- Supporting other areas of the funnel with landing page, email, or product copy (as needed)
- Helping translate brand tone into performance content that feels native and high-converting
What We’re Looking For:
- Proven experience writing copy for DTC brands, with a strong focus on paid social
- Deep understanding of how to write for different stages of the funnel
- Expert at crafting high-performing TikTok and Meta hooks
- Ability to take a product or brief and quickly generate multiple creative angles
- Clear, concise writing style that sells without sounding ‘salesy’
- Comfortable working in a fast-paced, test-and-learn environment
- Able to work independently and take ownership of copy performance
Bonus if you also:
- Understand the basics of performance metrics
- Have worked with video editors or designers on asset creation
- Bring creative campaign ideas, not just the words
Why Bettervits?
- Fully Remote & Flexible
- Work with a market-leading group of brands with competitive compensation.
- We value output, impact and ownership more than micromanagement.
- We offer clear, concise briefs, direct feedback and data to guide you.
- Substantial opportunity to work on a variety of projects and grow professionally
- A skilled and friendly team who actually take accountability and collaborate smoothly.
Direct Response Copywriter (DTC Paid Ads) employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Copywriter (DTC Paid Ads)
✨Tip Number 1
Familiarise yourself with Bettervits' brand voice and values. Understanding their mission and how they communicate will help you tailor your approach to writing copy that resonates with their audience.
✨Tip Number 2
Showcase your knowledge of DTC marketing trends, especially in paid social media. Being able to discuss recent successful campaigns or innovative strategies during your interview can demonstrate your passion and expertise.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to create engaging hooks and high-converting copy. Be ready to explain the thought process behind your writing and how it drove results.
✨Tip Number 4
Network with professionals in the DTC space, particularly those who have experience with paid ads. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Direct Response Copywriter (DTC Paid Ads)
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Bettervits and their mission. Familiarise yourself with their products and brand voice. This will help you tailor your application to reflect their values and style.
Showcase Relevant Experience: Highlight your experience in writing copy for DTC brands, especially in paid social media. Provide specific examples of successful campaigns you've worked on, focusing on your ability to create engaging hooks and CTAs.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for copywriting and understanding of the digital marketing landscape. Mention how you can contribute to Bettervits' growth.
Tailor Your CV: Ensure your CV is tailored to the job description. Emphasise your skills in crafting high-performing ad copy, A/B testing, and collaboration with creative teams. Use clear and concise language to reflect your writing style.
How to prepare for a job interview at LinkedIn
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, especially examples of ad copy for DTC brands. Make sure to include different styles and formats, such as Meta ads and TikTok hooks, to demonstrate your versatility.
✨Understand the Brand's Voice
Before the interview, research Bettervits and their product range. Familiarise yourself with their tone and style so you can discuss how you would translate their brand voice into high-converting copy.
✨Be Ready to Discuss Metrics
Since the role involves performance-driven copy, be prepared to talk about how you've used metrics to inform your writing. Share specific examples of how your copy has improved engagement or conversion rates in past roles.
✨Demonstrate Creativity and Flexibility
Think of creative campaign ideas that could work for Bettervits. During the interview, share these ideas and explain how you would adapt your writing for different platforms and audiences, showcasing your ability to think on your feet.
