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- Tasks: Lead impactful fundraising campaigns for animal welfare through direct marketing strategies.
- Company: Join Compassion in World Farming, a global leader in improving farmed animal lives.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Why this job: Make a real difference in animal welfare while developing your marketing skills.
- Qualifications: Experience in direct marketing fundraising, especially in the charity sector, is essential.
- Other info: Diversity is valued; all backgrounds are encouraged to apply.
The predicted salary is between 40000 - 45000 £ per year.
Percival are excited to be working exclusively with Compassion in World Farming to help them recruit for a new Direct Marketing Fundraising Manager to join their vibrant team. Are you passionate about ending factory farming and making a real difference for animal welfare? Compassion in World Farming is a global organisation dedicated to improving the lives of farmed animals, influencing positive change through campaigns, research, and advocacy. With their international headquarters in Surrey, UK, and teams across 14 countries, they strive to create a sustainable and compassionate food system for all.
Reports to: UK Head of Fundraising
Location: Godalming HQ, Surrey (minimum 2 days in the office)
Salary: £40,000 - £45,000 per annum (depending on experience)
Contract Type: Permanent, Full-time
Key Responsibilities:
- As the Direct Marketing Fundraising Manager, you will play a vital role in driving fundraising income and long-term growth.
- You will lead the planning and management of direct marketing campaigns, with a particular focus on Lottery, Appeals and Raffle.
- Managing the development and execution of multi-channel fundraising campaigns across direct mail and digital platforms.
- Overseeing creative development, production, and distribution processes for direct marketing materials.
- Collaborating with internal teams and external agencies to deliver engaging, results-driven campaigns.
- Analysing campaign data and performance metrics to optimise fundraising strategies and achieve KPIs.
- Managing budgets, forecasting, and ensuring effective resource allocation.
- Keeping up to date with industry trends, direct marketing best practices, and supporter engagement strategies.
What You Need to Succeed:
- Proven experience in direct marketing fundraising, ideally within the charity sector.
- Strong track record in managing direct mail and multi-channel campaigns, from concept to execution. Lottery experience is desired.
- Experience working with creative agencies, print production suppliers, and data teams.
- Ability to analyse campaign performance, interpret data, and optimise strategies accordingly.
- Exceptional project management skills, with the ability to manage multiple priorities and deadlines.
- Excellent communication and storytelling skills to engage supporters and donors.
- A passion for animal welfare and an understanding of ethical fundraising principles.
If you are an experienced fundraiser with a passion for animal welfare and a drive to deliver impactful campaigns, we would love to hear from you! Apply today and be part of a movement that is changing the world for farmed animals.
We value diversity and know how important it is for charities to fairly represent their beneficiaries, therefore we encourage applicants from all backgrounds to apply. If you need any assistance or require any reasonable adjustments throughout the process, please don’t hesitate to contact Madeleine on madeleine.kind@percival.org
To apply, simply submit your CV. Should you meet the requirements, we will provide you with the full job description and arrange a call or meeting to provide further information about the next steps. Please note you may be required to complete a cover letter in order to submit a full application.
We are looking forward to connecting with you soon.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Fundraising Manager
✨Tip Number 1
Familiarise yourself with Compassion in World Farming's mission and recent campaigns. Understanding their values and current initiatives will help you demonstrate your passion for animal welfare during any discussions.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in direct marketing fundraising. Attend relevant events or webinars to connect with like-minded individuals who can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of successful direct marketing campaigns you've managed. Highlight your experience with multi-channel strategies and how you've used data analysis to optimise results, as this will be crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in direct marketing and fundraising within the charity sector. Being knowledgeable about innovative strategies and tools will show your commitment to continuous improvement and effectiveness in the role.
We think you need these skills to ace Direct Marketing Fundraising Manager
Some tips for your application 🫡
Understand the Organisation: Before applying, take some time to understand Compassion in World Farming's mission and values. Familiarise yourself with their campaigns and initiatives related to animal welfare, as this will help you tailor your application to reflect your passion for their cause.
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing fundraising, particularly within the charity sector. Emphasise your achievements in managing multi-channel campaigns and any specific experience with lotteries or appeals.
Craft a Compelling Cover Letter: If a cover letter is required, use it to tell your story. Explain why you are passionate about animal welfare and how your skills align with the responsibilities of the Direct Marketing Fundraising Manager role. Be specific about your past experiences and how they prepare you for this position.
Highlight Your Analytical Skills: Since the role involves analysing campaign data and optimising strategies, make sure to mention any relevant experience you have with data analysis. Provide examples of how you've used data to improve fundraising outcomes in previous roles.
How to prepare for a job interview at LinkedIn
✨Show Your Passion for Animal Welfare
Make sure to express your genuine passion for animal welfare during the interview. Compassion in World Farming is dedicated to improving the lives of farmed animals, so sharing personal stories or experiences that highlight your commitment can make a strong impression.
✨Demonstrate Your Direct Marketing Expertise
Be prepared to discuss your previous experience in direct marketing fundraising, especially within the charity sector. Highlight specific campaigns you've managed, focusing on your role in their success and any measurable outcomes you achieved.
✨Prepare for Data-Driven Discussions
Since analysing campaign performance is crucial for this role, be ready to talk about how you've used data to optimise fundraising strategies in the past. Bring examples of metrics you've tracked and how they influenced your decision-making.
✨Collaborative Spirit is Key
This position involves working with various teams and external agencies. Be sure to share examples of how you've successfully collaborated in the past, showcasing your communication skills and ability to manage multiple priorities effectively.