Digital Strategy Director (Health)

About Us: VML HEALTHVML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub. About the Position Title: Strategy Director (Digital)Reports to: Head of Engagement StrategyLocation: Can be based either in our London or Manchester office (hybrid)This role requires someone with experience either working within a dedicated heath agency or managing pharma clients. Where you shineAs Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.What your success will look like Your Day-to-Day Impact:Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journeyOversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.Sets expectations for how the segment/audience profile fits into the project and how it helps set the stageStrong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise storyLead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategiesYour role with clients:Oversees strategic development on at least one major client and/or oversee multiple clientsEngages with and helps manage senior client relationships as a key strategic and business partnerLead and support engagement strategy development on new business pitchesConstantly seeks to improve client work and actively analyzes client’s challenges and opportunitiesProvides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approachYour Role in Team Growth:Provide guidance and support to Junior and Mid Engagement strategists in strategy developmentRecognize how to motivate junior strategists – what they need to learn and where they can contributeChallenges team to uncover innovative tools and ideas, and to pursue growth opportunitiesDemonstrates and inspires team to take risks and challenge conventionCollaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategiesWho you are and what you bring7-13 years of experience in overall research and strategic planning experienceHCP and DTC marketing agency experienceCritical and analytical thinker, innovator and visionary that inspires creativityDemonstrates passion, familiarity, and curiosity with the practiceDeep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.A genuine passion for driving innovation within engagement strategy practicesExcellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.Able to develop strong client relationships and trust based on deep immersion in the client’s businessHighly collaborative and able to work effectively across internal and external stakeholdersExcellent written and verbal communication skillsMinimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning#LI-EMEA #LI-HYRBID